Automate WhatsApp interactions with customers through an API

Program and send automated WhatsApp messages, notifications, and updates, and receive customer inquiries in real-time using a comprehensive WhatsApp API solution for businesses, powered by Infobip.

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Create conversational experiences on WhatsApp using the world’s most robust messaging platform

Built for medium and large businesses, WhatsApp’s API enables you to reach 2 billion users of the world’s most popular chat app. Powered by Infobip’s solutions, you can engage in WhatsApp conversations through a single interface.

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Send transactional messages on WhatsApp

Discover all you need to know about transactional WhatsApp messages and how they keep your customers engaged, informed and satisfied.

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Collect insights with a WhatsApp survey

Gather valuable feedback from customers with simple and effective surveys via WhatsApp.

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Boost ROI with WhatsApp promotional messages

Promote your products and services on WhatsApp to get better visibility and maximize your investment in your customers’ favorite chat app.

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Verify identities with WhatsApp OTPs

Provide customers with a simple way to verify their identity on a chat app they know and love.

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Enable ordering on WhatsApp

Guide customers through their purchasing journey by offering ordering options on the world’s most popular chat app.

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Accept appointment bookings over WhatsApp

Offer customers a simpler way to book, reschedule and cancel appointments while avoiding call centers or busy front desks.

Explore bookings on WhatsApp

Discover the key API features of WhatsApp

Programmatically send and receive messages and integrate WhatsApp messaging within your existing systems, such as CRMs, contact center platforms, and marketing automation software.

WhatsApp’s API enables you to engage in professional, end-to-end encrypted customer communication compliant with latest rules on data protection, along with a subset of features provided by WhatsApp Android, iOS and Web applications.

Message templates

Create and use pre-approved message templates to communicate with your customers, such as order confirmations, shipping updates, and appointment reminders.

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Messaging automation

Set up automated messaging workflows to handle common customer inquiries, such as frequently asked questions, product information, and support requests.

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Rich customer profiles

Target specific customer segments with personalized messages and promotions, based on location, interests, and purchase history.

Analyze messaging performance and customer engagement through built-in analytics and reporting tools with People CDP, available in Conversations API.

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import http.client import json conn = http.client.HTTPSConnection("{baseUrl}") payload = json.dumps({ "personData": { "externalId": "1", "firstName": "Jane", "lastName": "Smith", "address": "67 Farringdon Road", "city": "London", "country": "United Kingdom", "gender": "FEMALE", "birthDate": "1966-01-15", "middleName": "Janie", "profilePicture": "http://profile.com", "tags": [ "VIP Customers", "New Customers" ], "customAttributes": { "Contract Expiry": "2018-06-01", "Company": "Acme" }, "contactInformation": { "phone": [ { "number": "41793026727" }, { "number": "41793026728" } ], "email": [ { "address": "[email protected]" }, { "address": "[email protected]" } ] } }, "flowVariables": { "orderDate": "2021-09-01", "orderDetails": "Extended Weight, Discount", "orderNumber": 1234567 } }) headers = { 'Authorization': '{authorization}', 'Content-Type': 'application/json', 'Accept': 'application/json' } conn.request("POST", "/communication/1/flows/10159347/participants?phone=null&[email protected]&externalId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab&pushRegistrationId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab", payload, headers) res = conn.getresponse() data = res.read() print(data.decode("utf-8"))

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require "uri" require "json" require "net/http" url = URI("https://{baseUrl}/communication/1/flows/10159347/participants?phone&[email protected]&externalId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab&pushRegistrationId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab") https = Net::HTTP.new(url.host, url.port) https.use_ssl = true request = Net::HTTP::Post.new(url) request["Authorization"] = "{authorization}" request["Content-Type"] = "application/json" request["Accept"] = "application/json" request.body = JSON.dump({ "personData": { "externalId": "1", "firstName": "Jane", "lastName": "Smith", "address": "67 Farringdon Road", "city": "London", "country": "United Kingdom", "gender": "FEMALE", "birthDate": "1966-01-15", "middleName": "Janie", "profilePicture": "http://profile.com", "tags": [ "VIP Customers", "New Customers" ], "customAttributes": { "Contract Expiry": "2018-06-01", "Company": "Acme" }, "contactInformation": { "phone": [ { "number": "41793026727" }, { "number": "41793026728" } ], "email": [ { "address": "[email protected]" }, { "address": "[email protected]" } ] } }, "flowVariables": { "orderDate": "2021-09-01", "orderDetails": "Extended Weight, Discount", "orderNumber": 1234567 } }) response = https.request(request) puts response.read_body

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Integrate WhatsApp messaging through API in an instant

Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.

Access detailed API documentation
Get 24/7 integration support
Create custom message templates

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SDKs

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Expand your tech stack with multiple integration options for WhatsApp

Integrate WhatsApp with your existing systems and tools or add new applications, such as customer relationship management (CRM) platforms, eCommerce platforms, and chatbots.

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Streamline business processes with WhatsApp, improving engagement and customer satisfaction

Leverage the full potential of WhatsApp’s API by harnessing the capabilities of Infobip’s platform. Integrate other applications or channels, and deliver exceptional customer support using our cloud contact center, Conversations API.

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Improved customer service

Integrate WhatsApp via API and achieve higher customer satisfaction by responding to customer queries and complaints quickly and efficiently.

Best-in-class security

Secure your messages and ensure they cannot be intercepted by third parties with WhatsApp’s end-to-end encryption.

Higher cost-efficiency

Lower costs by sending WhatsApp messages over API compared to traditional messaging channels. Explore a cost-effective and convenient way to communicate with your customers.

Why use WhatsApp API with Infobip?

Easily send and receive messages, use predefined buttons, and share rich media with your customers. Get started with our trial version, which allows you to experience two-way communication on WhatsApp and optimize your customers’ experience.

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450 billion+ interactions per year

Achieve the highest delivery rates and scale your messages as you grow on our secure platform.

9,700+ operator-partner connections

And 800+ direct operator connections to facilitate reliable messaging and use cases anywhere in the world.

40+ data centers

Our worldwide data centers help you keep operations running smoothly and efficiently.

Highest standards of compliance

Send compliant messages anywhere in the world and in line with local regulations.

24/7 support

Always-on support and network monitoring available with expert service.

Differences between using WhatsApp via API and WhatsApp Business App

Sending WhatsApp messages via API is different from the free-to-download WhatsApp Business App. When looking to integrate WhatsApp via API as a messaging and customer service solution, it is important to do so through authorized WhatsApp Business Solution providers like Infobip.

WhatsApp via API

Sending WhatsApp business messages via API is a solution for large and medium enterprises, allowing them to communicate with their customers at scale through an application programming interface.

WhatsApp via API can be used throughout the customer journey, from signing up and verification to sending notifications and reminders, and lastly, two-way customer service. This needs to be aligned with WhatsApp’s commercial policy and terms and conditions.

WhatsApp Business App

WhatsApp Business App is a free-to-download mobile application for small business owners that allows them to communicate with customers over WhatsApp on behalf of the business. Unlike using WhatsApp via API, it has limited scalability, and only up to 5 employees can manage the account through one phone.

The app provides limited customer service and enables businesses to show their products and services and respond to customer messages.

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