Blog
Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.
Messaging Trends 2025
Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.
September 12, 2025
Amsive: Helping brands meet customers where they are – and where they’re goingÂ
See how full-service agency Amsive helps regulated brands turn strategy into action with smarter messaging, better engagement, and ROI that actually makes an impact.Â
September 11, 2025
Why your business doesn’t need to pay more for superior Voice services
How to evaluate the true cost and performance of your current Voice provider – especially in light of recent industry price increases – and learn how to find a new provider that can better meet your needs, at an acceptable price.
September 10, 2025
COMEX: Right channel, right time, perfect home
From WhatsApp to RCS, discover how COMEX turns communication into personalized experiences that not only inform but paint every interaction with value.
September 8, 2025
Shopping season 2025 consumer survey: Insights that could rewrite your campaign plan
From when customers want promotions to the channels they trust and the role of AI in their purchase decisions, you’ll get a data-driven look at what will shape this year’s shopping season. Use these insights to plan campaigns that land earlier, engage across multiple touchpoints, and convert more shoppers.
September 5, 2025
RCS marketing: How to elevate your customer engagementÂ
RCS marketing is transforming business communication by delivering app-like experiences directly within users’ native messaging apps. Discover how to make your mobile marketing campaigns more engaging, interactive, and effective.
September 4, 2025
5 CPaaS trends shaping the future of customer communication in 2025 and beyond
The communications platform as a service (CPaaS) market is showing continued strong growth. We draw on our own experience and the findings of the 2025 Gartner® Magic Quadrant™ for Communications Platform as a Service to identify the key trends.
September 3, 2025
RCS checkmarks guide: Why they matter for your business
RCS checkmarks are visual indicators that show whether a message has been sent, delivered, or read in an RCS-enabled chat.
September 1, 2025
Cutting through the noise: How brands can stay relevant under new iOS 26 message filteringÂ
Discover all you need to know about message filtering on the Apple iOS 26 update, and how to ensure you reach your customers' inboxes.
August 29, 2025
How to collect customer feedback and actually make it count
Learn tips and tricks to collect feedback from customers and how to use their input to improve journeys, boost loyalty, and drive business growth.
August 29, 2025
How to increase retail sales during peak shopping seasons
Learn how an improved marketing strategy and personalized interactions can increase retail sales when customer demand is at its highest.
August 28, 2025
SMS links: Everything you need to know
Discover how SMS links transform a single tap into seamless conversations and conversions, complete with best‑practice tips, compliance checks, and real‑world use cases.
August 27, 2025
Email reporting masterclass
The key stats that you should be measuring and how they can be used to improve campaign results and ensure that operational use cases are performing effectively.
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