Create rich experiences with LINE messaging

Get closer to your customers and expand your business in Southeast Asia with LINE.

Disrupt the Southeast Asian market with LINE messaging

Be where your customers are and interact with them on the most popular chat app in Japan, Taiwan, Thailand, and Indonesia.

85%

of LINE users use the app daily

Source: LINE

178 million

active users worldwide

Source: LINE

Deliver delightful experiences with LINE

Use a wide range of engagement options and deliver conversational experiences at every stage of the customer journey.

INCREASE BRAND AWARENESS

Interact from a verified LINE account

Say hello and start connecting with your official LINE account, on Southeast Asia’s favorite chat app. Engage and build a loyal customer base.

ENGAGE WITH PROMOTIONS

Boost engagement and sales

Drive sales and reward loyalty by sharing coupons, codes, and offers. Branded messages on LINE have a 70% read rate.

TYPE OR CALL

Offer always-on support

Boost customer satisfaction and offer a helping hand. Introduce personalized support with a 24/7 chatbot or direct contact with an agent.

NOTIFY AND REMIND

Automate and convert

Send timely reminders with useful information directly to your customers’ phones. Automate the process and reduce your team’s workload.

SMS FAILOVER

Guaranteed delivery

If Wi-Fi is not available, LINE notification services switch to SMS, ensuring your message gets delivered on time, every time.

		{
   “scenarioKey”: “AD9E01A5DC7BEE2C2B828D208182A611”,
   “bulkId”: “BULK-ID-123-xyz”,
   “destinations”: [
     {
       “messageId”: “MESSAGE-ID-123-xyz”,
       “to”: {
         “phoneNumber”: “41793026727”,
         “emailAddress”: “[email protected]”
       }
     },
     {
       “to”: {
         “phoneNumber”: “41793026731”
       }
     }
   ],
   “sms”: {
     “text”: “Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.”,
     “transliteration”: “TURKISH”,
     “language”: {
       “languageCode”: “TR”
     }
   },
   “viber”: {
     “text”: “Or to have fun with Viber text.”
   },
   “voice”: {
     “text”: “Or make a call and read this text”
   },
   “email”: {
     “text”: “Finally, send an email.”,
     “subject”: “Email subject”
   }
 }
							
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		curl -L -g -X POST ‘https://{baseUrl}/omni/1/advanced’ \
 -H ‘Authorization: {authorization}’ \
 -H ‘Content-Type: application/json’ \
 -H ‘Accept: application/json’ \
 –data-raw ‘{
   “scenarioKey”: “AD9E01A5DC7BEE2C2B828D208182A611”,
   “bulkId”: “BULK-ID-123-xyz”,
   “destinations”: [
     {
       “messageId”: “MESSAGE-ID-123-xyz”,
       “to”: {
         “phoneNumber”: “41793026727”,
         “emailAddress”: “[email protected]”
       }
     },
     {
       “to”: {
         “phoneNumber”: “41793026731”
       }
     }
   ],
   “sms”: {
     “text”: “Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.”,
     “transliteration”: “TURKISH”,
     “language”: {
       “languageCode”: “TR”
     }
   },
   “viber”: {
     “text”: “Or to have fun with Viber text.”
   },
   “voice”: {
     “text”: “Or make a call and read this text”
   },
   “email”: {
     “text”: “Finally, send an email.”,
     “subject”: “Email subject”
   }
 }’
							
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		OkHttpClient client = new OkHttpClient().newBuilder()
     .build();
 MediaType mediaType = MediaType.parse(“application/json”);
 RequestBody body = RequestBody.create(mediaType, “{\”scenarioKey\”:\”AD9E01A5DC7BEE2C2B828D208182A611\”,\”bulkId\”:\”BULK-ID-123-xyz\”,\”destinations\”:[{\”messageId\”:\”MESSAGE-ID-123-xyz\”,\”to\”:{\”phoneNumber\”:\”41793026727\”,\”emailAddress\”:\”[email protected]\”}},{\”to\”:{\”phoneNumber\”:\”41793026731\”}}],\”sms\”:{\”text\”:\”Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.\”,\”transliteration\”:\”TURKISH\”,\”language\”:{\”languageCode\”:\”TR\”}},\”viber\”:{\”text\”:\”Or to have fun with Viber text.\”},\”voice\”:{\”text\”:\”Or make a call and read this text\”},\”email\”:{\”text\”:\”Finally, send an email.\”,\”subject\”:\”Email subject\”}}”);
 Request request = new Request.Builder()
     .url(“https://{baseUrl}/omni/1/advanced”)
     .method(“POST”, body)
     .addHeader(“Authorization”, “{authorization}”)
     .addHeader(“Content-Type”, “application/json”)
     .addHeader(“Accept”, “application/json”)
     .build();
 Response response = client.newCall(request).execute();
							
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		var client = new RestClient(“https://{baseUrl}/omni/1/advanced”);
 client.Timeout = -1;
 var request = new RestRequest(Method.POST);
 request.AddHeader(“Authorization”, “{authorization}”);
 request.AddHeader(“Content-Type”, “application/json”);
 request.AddHeader(“Accept”, “application/json”);
 var body = @”{“”scenarioKey””:””AD9E01A5DC7BEE2C2B828D208182A611″”,””bulkId””:””BULK-ID-123-xyz””,””destinations””:[{“”messageId””:””MESSAGE-ID-123-xyz””,””to””:{“”phoneNumber””:””41793026727″”,””emailAddress””:””[email protected]””}},{“”to””:{“”phoneNumber””:””41793026731″”}}],””sms””:{“”text””:””Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.””,””transliteration””:””TURKISH””,””language””:{“”languageCode””:””TR””}},””viber””:{“”text””:””Or to have fun with Viber text.””},””voice””:{“”text””:””Or make a call and read this text””},””email””:{“”text””:””Finally, send an email.””,””subject””:””Email subject””}}”;
 request.AddParameter(“application/json”, body,  ParameterType.RequestBody);
 IRestResponse response = client.Execute(request);
 Console.WriteLine(response.Content);
							
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		package main
 import (
     “fmt”
     “strings”
     “net/http”
     “io/ioutil”
 )
 func main() {
 <code>url := “https://%7BbaseUrl%7D/omni/1/advanced” method := “POST” payload := strings.NewReader(`{“scenarioKey”:”AD9E01A5DC7BEE2C2B828D208182A611″,”bulkId”:”BULK-ID-123-xyz”,”destinations”:[{“messageId”:”MESSAGE-ID-123-xyz”,”to”:{“phoneNumber”:”41793026727″,”emailAddress”:”[email protected]”}},{“to”:{“phoneNumber”:”41793026731″}}],”sms”:{“text”:”Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.”,”transliteration”:”TURKISH”,”language”:{“languageCode”:”TR”}},”viber”:{“text”:”Or to have fun with Viber text.”},”voice”:{“text”:”Or make a call and read this text”},”email”:{“text”:”Finally, send an email.”,”subject”:”Email subject”}}`) client := &http.Client { } req, err := http.NewRequest(method, url, payload) if err != nil {     fmt.Println(err)     return } req.Header.Add(“Authorization”, “{authorization}”) req.Header.Add(“Content-Type”, “application/json”) req.Header.Add(“Accept”, “application/json”) res, err := client.Do(req) if err != nil {     fmt.Println(err)     return } defer res.Body.Close() body, err := ioutil.ReadAll(res.Body) if err != nil {     fmt.Println(err)     return } fmt.Println(string(body))</code>
 }
							
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		import http.client
 import json
 conn = http.client.HTTPSConnection(“{baseUrl}”)
 payload = json.dumps({
     “scenarioKey”: “AD9E01A5DC7BEE2C2B828D208182A611”,
     “bulkId”: “BULK-ID-123-xyz”,
     “destinations”: [
         {
             “messageId”: “MESSAGE-ID-123-xyz”,
             “to”: {
                 “phoneNumber”: “41793026727”,
                 “emailAddress”: “[email protected]”
             }
         },
         {
             “to”: {
                 “phoneNumber”: “41793026731”
             }
         }
     ],
     “sms”: {
         “text”: “Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.”,
         “transliteration”: “TURKISH”,
         “language”: {
             “languageCode”: “TR”
         }
     },
     “viber”: {
         “text”: “Or to have fun with Viber text.”
     },
     “voice”: {
         “text”: “Or make a call and read this text”
     },
     “email”: {
         “text”: “Finally, send an email.”,
         “subject”: “Email subject”
     }
 })
 headers = {
     ‘Authorization’: ‘{authorization}’,
     ‘Content-Type’: ‘application/json’,
     ‘Accept’: ‘application/json’
 }
 conn.request(“POST”, “/omni/1/advanced”, payload, headers)
 res = conn.getresponse()
 data = res.read()
 print(data.decode(“utf-8”))
							
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		<?php
 $curl = curl_init();
 curl_setopt_array($curl, array(
     CURLOPT_URL => ‘https://%7BbaseUrl%7D/omni/1/advanced’,
     CURLOPT_RETURNTRANSFER => true,
     CURLOPT_ENCODING => ”,
     CURLOPT_MAXREDIRS => 10,
     CURLOPT_TIMEOUT => 0,
     CURLOPT_FOLLOWLOCATION => true,
     CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
     CURLOPT_CUSTOMREQUEST => ‘POST’,
     CURLOPT_POSTFIELDS =>‘{“scenarioKey”:”AD9E01A5DC7BEE2C2B828D208182A611″,”bulkId”:”BULK-ID-123-xyz”,”destinations”:[{“messageId”:”MESSAGE-ID-123-xyz”,”to”:{“phoneNumber”:”41793026727″,”emailAddress”:”[email protected]”}},{“to”:{“phoneNumber”:”41793026731″}}],”sms”:{“text”:”Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.”,”transliteration”:”TURKISH”,”language”:{“languageCode”:”TR”}},”viber”:{“text”:”Or to have fun with Viber text.”},”voice”:{“text”:”Or make a call and read this text”},”email”:{“text”:”Finally, send an email.”,”subject”:”Email subject”}}’,
     CURLOPT_HTTPHEADER => array(
         ‘Authorization: {authorization}’,
         ‘Content-Type: application/json’,
         ‘Accept: application/json’
     ),
 ));
 $response = curl_exec($curl);
 curl_close($curl);
 echo $response;
							
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		var settings = {
     “url”: “https://{baseUrl}/omni/1/advanced”,
     “method”: “POST”,
     “timeout”: 0,
     “headers”: {
         “Authorization”: “{authorization}”,
         “Content-Type”: “application/json”,
         “Accept”: “application/json”
     },
     “data”: JSON.stringify({
         “scenarioKey”: “AD9E01A5DC7BEE2C2B828D208182A611”,
         “bulkId”: “BULK-ID-123-xyz”,
         “destinations”: [
             {
                 “messageId”: “MESSAGE-ID-123-xyz”,
                 “to”: {
                     “phoneNumber”: “41793026727”,
                     “emailAddress”: “[email protected]”
                 }
             },
             {
                 “to”: {
                     “phoneNumber”: “41793026731”
                 }
             }
         ],
         “sms”: {
             “text”: “Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.”,
             “transliteration”: “TURKISH”,
             “language”: {
                 “languageCode”: “TR”
             }
         },
         “viber”: {
             “text”: “Or to have fun with Viber text.”
         },
         “voice”: {
             “text”: “Or make a call and read this text”
         },
         “email”: {
             “text”: “Finally, send an email.”,
             “subject”: “Email subject”
         }
     }),
 };
 $.ajax(settings).done(function (response) {
     console.log(response);
 });
							
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		var https = require(‘follow-redirects’).https;
 var fs = require(‘fs’);
 var options = {
     ‘method’: ‘POST’,
     ‘hostname’: ‘{baseUrl}’,
     ‘path’: ‘/omni/1/advanced’,
     ‘headers’: {
         ‘Authorization’: ‘{authorization}’,
         ‘Content-Type’: ‘application/json’,
         ‘Accept’: ‘application/json’
     },
     ‘maxRedirects’: 20
 };
 var req = https.request(options, function (res) {
     var chunks = [];
 <code>res.on(“data”, function (chunk) {     chunks.push(chunk); }); res.on(“end”, function (chunk) {     var body = Buffer.concat(chunks);     console.log(body.toString()); }); res.on(“error”, function (error) {     console.error(error); });</code>
 });
 var postData = JSON.stringify({
     “scenarioKey”: “AD9E01A5DC7BEE2C2B828D208182A611”,
     “bulkId”: “BULK-ID-123-xyz”,
     “destinations”: [
         {
             “messageId”: “MESSAGE-ID-123-xyz”,
             “to”: {
                 “phoneNumber”: “41793026727”,
                 “emailAddress”: “[email protected]”
             }
         },
         {
             “to”: {
                 “phoneNumber”: “41793026731”
             }
         }
     ],
     “sms”: {
         “text”: “Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.”,
         “transliteration”: “TURKISH”,
         “language”: {
             “languageCode”: “TR”
         }
     },
     “viber”: {
         “text”: “Or to have fun with Viber text.”
     },
     “voice”: {
         “text”: “Or make a call and read this text”
     },
     “email”: {
         “text”: “Finally, send an email.”,
         “subject”: “Email subject”
     }
 });
 req.write(postData);
 req.end();
							
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		require “uri”
 require “json”
 require “net/http”
 url = URI(“https://{baseUrl}/omni/1/advanced”)
 https = Net::HTTP.new(url.host, url.port)
 https.use_ssl = true
 request = Net::HTTP::Post.new(url)
 request[“Authorization”] = “{authorization}”
 request[“Content-Type”] = “application/json”
 request[“Accept”] = “application/json”
 request.body = JSON.dump({
     “scenarioKey”: “AD9E01A5DC7BEE2C2B828D208182A611”,
     “bulkId”: “BULK-ID-123-xyz”,
     “destinations”: [
         {
             “messageId”: “MESSAGE-ID-123-xyz”,
             “to”: {
                 “phoneNumber”: “41793026727”,
                 “emailAddress”: “[email protected]”
             }
         },
         {
             “to”: {
                 “phoneNumber”: “41793026731”
             }
         }
     ],
     “sms”: {
         “text”: “Artık Ulusal Dil Tanımlayıcısı ile Türkçe karakterli smslerinizi rahatlıkla iletebilirsiniz.”,
         “transliteration”: “TURKISH”,
         “language”: {
             “languageCode”: “TR”
         }
     },
     “viber”: {
         “text”: “Or to have fun with Viber text.”
     },
     “voice”: {
         “text”: “Or make a call and read this text”
     },
     “email”: {
         “text”: “Finally, send an email.”,
         “subject”: “Email subject”
     }
 })
 response = https.request(request)
 puts response.read_body
							
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Integrate and interact on a flexible API

Integrate LINE messaging into your existing systems with OMNI API to send timely notifications and one-way messages – or choose our Conversations API to provide omnichannel customer support and conversational messaging.

Explore API documentation

Enrich customer communications

Deliver connected customer experiences with LINE’s extensive list of features.

VERIFIED ACCOUNT

Offer fully branded experiences

Connect with your followers using a Verified LINE Official Account. Build your presence and leave a good first impression.

ENTRY POINTS

Drive brand awareness

Increase your brand reach by promoting your official account through QR codes, direct links, buttons, and URL schemes.

RICH MEDIA

Influence conversion rates

Go beyond text notifications and create rich media messages with images, audio, location, or videos.

STICKERS AND EMOJIS

Chat with customers like friends

Add an element of fun and interactivity with LINE’s stickers and emoji collection.

QUICK REPLY

Enable quicker interactions

Use predefined quick reply buttons to speed up the conversation and get immediate customer feedback.

RICH MENU

Customize your chat screen

Set up rich menus to help users interact with your LINE official account. Customize the menu items displayed on the chat screen to correspond to different customer inquiries.

SEAMLESS FAILOVER

Combine it with SMS

Ensure your notifications are delivered by combining LINE notifications with SMS as a failover channel.

Easily integrate our chatbot software with our cloud applications

Integrate your LINE official account into your existing system. Make it more than just a channel – get complete access to the world of end-to-end customer experience with Infobip Moments, Conversations, and Answers.

Moments

Automate workflows and event-triggered messages over LINE for personalized customer engagement.

Explore Moments

Answers

Build a chatbot to answer the most frequently asked questions directly on LINE, with the option to transfer to live agents without losing conversation history.

Explore Answers

Conversations

Manage all your LINE interactions from a unified workspace where your team can access conversation history, and customer profiles, and enable two-way interactions.

Explore Conversations