Boost sales and ROI with promotional messages on WhatsApp

Promote your products and services on WhatsApp to get better visibility and maximize your investment in your customers’ favorite chat app.

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Send promotional messages on WhatsApp Business Platform

Expand your WhatsApp use cases beyond transactional and support scenarios. Your business can now send marketing and sales messages on the world’s most popular chat app. Be where your customers are and promote and sell your products via WhatsApp.

Connect with customers of any demographic and background, all over the world with WhatsApp and Infobip solutions. By adding WhatsApp promotional messages to your marketing strategy, you can improve conversions, boost engagement and increase customer satisfaction by communicating with customers the way they want.

2 bn

users

1 bn

daly active users

100 bn

messages sent per day

Elevate your marketing strategy with promotional messages

Brands can get creative when creating broadcast campaigns for promotions or personalized discounts and messages. Once a customer opts in to receive promotional messages from brands on WhatsApp, you can start building promotional messages that stand out in your customers’ inbox. Boost sales by promoting products via WhatsApp and offer customers the chance to browse products via WhatsApp.

Send the right promotions to the right people and improve the customer journey on a single channel

Send customers:

• Coupons

• Discount codes

• Limited time offers

• New product features

• Exclusive first looks

• Sales and re-stocked items

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Connect with eCommerce customers on WhatsApp

With WhatsApp promotional messages, your brand can create unique and creative marketing campaigns that fit your eCommerce needs. Connect with customers on WhatsApp and offer convenient and easily accessible discounts, coupons, and product details in a single conversation.

Save customers the time and effort of switching between WhatsApp to an app or external website. Now customers can shop on WhatsApp, explore product details, inquire about promotional offers, and order products within one conversation. Here are some popular ways eCommerce companies utilize WhatsApp for promotional messages:

Go farther with a WhatsApp chatbot

Take your promotional messages to the next level by allowing customers to interact with an always-on chatbot. By creating a shopping assistant on WhatsApp, you can guide customers through their entire shopping journey, promote products and increase sales all at lowered costs.

A WhatsApp chatbot can help you:

• Automate sales interactions

• Lighten the workload for live agents

• Instantly answer FAQs

• Fast and personalized messaging

• Offer always-available sales information and support

When a customer needs more detailed help or would like to speak to an agent, the intelligent chatbot can quickly transfer them to an employee who will take over the conversation where it was left off. There’s no need for repeating issues or questions as the chatbot and live agent are in sync and offer elevated support.

import http.client import json conn = http.client.HTTPSConnection("{baseUrl}") payload = json.dumps({ "personData": { "externalId": "1", "firstName": "Jane", "lastName": "Smith", "address": "67 Farringdon Road", "city": "London", "country": "United Kingdom", "gender": "FEMALE", "birthDate": "1966-01-15", "middleName": "Janie", "profilePicture": "http://profile.com", "tags": [ "VIP Customers", "New Customers" ], "customAttributes": { "Contract Expiry": "2018-06-01", "Company": "Acme" }, "contactInformation": { "phone": [ { "number": "41793026727" }, { "number": "41793026728" } ], "email": [ { "address": "[email protected]" }, { "address": "[email protected]" } ] } }, "flowVariables": { "orderDate": "2021-09-01", "orderDetails": "Extended Weight, Discount", "orderNumber": 1234567 } }) headers = { 'Authorization': '{authorization}', 'Content-Type': 'application/json', 'Accept': 'application/json' } conn.request("POST", "/communication/1/flows/10159347/participants?phone=null&[email protected]&externalId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab&pushRegistrationId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab", payload, headers) res = conn.getresponse() data = res.read() print(data.decode("utf-8"))

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require "uri" require "json" require "net/http" url = URI("https://{baseUrl}/communication/1/flows/10159347/participants?phone&[email protected]&externalId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab&pushRegistrationId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab") https = Net::HTTP.new(url.host, url.port) https.use_ssl = true request = Net::HTTP::Post.new(url) request["Authorization"] = "{authorization}" request["Content-Type"] = "application/json" request["Accept"] = "application/json" request.body = JSON.dump({ "personData": { "externalId": "1", "firstName": "Jane", "lastName": "Smith", "address": "67 Farringdon Road", "city": "London", "country": "United Kingdom", "gender": "FEMALE", "birthDate": "1966-01-15", "middleName": "Janie", "profilePicture": "http://profile.com", "tags": [ "VIP Customers", "New Customers" ], "customAttributes": { "Contract Expiry": "2018-06-01", "Company": "Acme" }, "contactInformation": { "phone": [ { "number": "41793026727" }, { "number": "41793026728" } ], "email": [ { "address": "[email protected]" }, { "address": "[email protected]" } ] } }, "flowVariables": { "orderDate": "2021-09-01", "orderDetails": "Extended Weight, Discount", "orderNumber": 1234567 } }) response = https.request(request) puts response.read_body

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Integrate WhatsApp Business Platform API in an instant

Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.

Access detailed API documentation
Get 24/7 integration support
Create custom message templates

API

SDKs

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Expand your tech stack with multiple integration options

Easily implement the WhatsApp Business Platform into your existing tech stack and add on new integrations to build your B2C communication strategy.

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Discover the tools you need to promote products on WhatsApp

Infobip solutions help you elevate your promotional messages. With our cx consultancy and support services you will create ideal promotional message flows allowing you to sell and advertise products on WhatsApp.

Customer Data Platform

Collect user data and insights in one place. People CDP allows you to create detailed profiles and personas, segment customers and analyze important information in order to send the right promotional messages to the right customers. Get to know your shoppers and offer them personalized and engaging experiences to boost their satisfaction.

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Omnichannel Customer Engagement Solution

Create event or behavior triggered message flows that send personalized promotions to customers at the right time. Design engaging campaigns with drag and drop features and no coding required. With user-friendly features, scalability and personalization capabilities, Moments will help you get the most out of WhatsApp promotional messages.

Explore Moments

Chatbot Building Platform

Creating a chatbot to help guide customers through their shopping journey on WhatsApp will help your business get the most out of your WhatsApp investment. Create the perfect shopping assistant and easily adjust the chatbot based on customer insights as your business evolves. Increase the productivity of live agents by directing customers to self-service menus in response to your promotional messages.

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Cloud Contact Center

Agents can have a full view of customer conversations, past promotional messages they have received and can interact with shoppers easily over WhatsApp. Customers never have to leave the WhatsApp conversation to get sales support, or their questions answered with Conversations.

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Discover the benefits of WhatsApp promotional messages

Reach more customers

WhatsApp has over 2 billion users worldwide, making it the most widely used chat app in the world. Connect with more customers and expand your WhatsApp channel to include promotional messages that offer better interactions to more users.

Familiarity and convenience

Customers love to use WhatsApp. It’s how they communicate with family and friends, so they are active on the app often. Sending promotional messages on WhatsApp gives your marketing efforts better visibility and ensures customers can easily navigate their shopping journey.

Dynamic message features

WhatsApp offers a variety of dynamic message types that help elevate your promotional messages. Choose from add to cart and order buttons, list messages, product messages and more to showcase your products and offer all the information customers need in a single conversation.

Instant support

If a customer wants to know more about the promotional message they received, they can instantly interact with a live agent or WhatsApp chatbot. Customers can get the answers they are looking for with friction-free interactions over WhatsApp.

WhatsApp frequency capping: What you need to know

To enhance user experience, WhatsApp (Meta) is currently allowing you to send only two marketing messages per conversation (24-hour conversation window).

The limit only applies to marketing template messages that would normally open a new marketing conversation
If a user responds, free-form messages, including interactive messages such as URLs, CTAs, lists, and Flows, should be sent to continue the conversation
You are also allowed to send one further marketing template in that 24-hour conversation window regardless of the user’s response
In case the user doesn’t respond to any of those two marketing messages, you can attempt to send an additional campaign at another time after the conversation window is closed
Other types of WhatsApp message templates (Utility, Authentication) can be sent independently of frequency capping
If a marketing template message is not delivered to a given user due to the limit, you will receive an error code 7032

Learn how to elevate your WhatsApp marketing strategy

Start sending promotional messages over WhatsApp

Try for free Contact an expert

Boost sales and ROI with promotional messages on WhatsApp

Send promotional messages on WhatsApp Business Platform

2 bn

1 bn

100 bn

Elevate your marketing strategy with promotional messages

Send the right promotions to the right people and improve the customer journey on a single channel

Connect with eCommerce customers on WhatsApp

Showcase products

Offer loyalty rewards

Offer limited-time deals

Send holiday discounts

Offer special occasion promotions

Reduce abandoned cart rates

Suggest products customers might like

Go farther with a WhatsApp chatbot

Integrate WhatsApp Business Platform API in an instant

Expand your tech stack with multiple integration options

Discover the tools you need to promote products on WhatsApp

Customer Data Platform

Omnichannel Customer Engagement Solution

Chatbot Building Platform

Cloud Contact Center

Discover the benefits of WhatsApp promotional messages

Reach more customers

Familiarity and convenience

Dynamic message features

Instant support

WhatsApp frequency capping: What you need to know

Start sending promotional messages over WhatsApp