The AI customer data platform that turns every conversation into customer intelligence
Unify every customer interaction into real-time profiles, power AI-driven segmentation from any source, and activate personalized engagement across WhatsApp, RCS, SMS, and 15+ other channels. Complete customer context flowing into every AI agent, chatbot, and contact center conversation. No third-party CDPs, no integration overhead. All in one agentic platform.
TRUSTED BY GLOBAL BRANDS
One unified customer profile, with data from every touchpoint
Infobip’s AI customer data platform sits within AgentOS — the enterprise platform for agentic customer experiences. It ingests data from every interaction — web, app, CRM records, transactions, messaging interactions, chatbot conversations, and contact center calls — and unifies it into a single live customer profile. Every AI agent, chatbot, and campaign works from the same data.
Real-time profile unification from every source
AgentOS CDP ingests web, app, CRM, transaction, and messaging data in real time. WhatsApp, RCS, and SMS interactions automatically enrich every customer profile — native CPaaS integration means conversational data is part of the profile from the first message, with no additional connectors required.
Identity resolution across online and offline channels
Deterministic and probabilistic identity matching merges email addresses, phone numbers, device IDs, and cookie IDs into one persistent profile per customer. Anonymous visitor history is resolved to a known profile the moment a customer identifies — complete behavioral journeys, no data gaps, and no dependency on third-party cookies as they disappear.
AI-powered segmentation and audience building
Describe your target audience in plain language and AI generates the segment rules — or let predictive models surface churn risk, purchase propensity, and lifetime value automatically. Segments update in real time as customer data changes and feed directly into AI agent decision logic, not just campaign tools.
Infobip combines a customer data platform (CDP) and marketing automation (MA) into a single platform. This is one of the few solutions on the market that integrates these functions, which I believe brings assured benefits to businesses. The platforms are extremely easy-to-use and Infobip experts provide end-to-end support throughout the onboarding process. This greatly shortened our learning period and enabled quicker production rollouts.
Layra Liao
Founder & CEO, Petpetgo
DATA COLLECTION & TRACKING
Know every customer action, across every channel
CUSTOMER DATA INTELLIGENCE
Make every customer profile actionable
AI-POWERED OPTIMIZATION
Let AI help you with timing, targeting, and engagement
INTEGRATIONS
Connect with the tools you already use
Native integrations with Salesforce, HubSpot, Microsoft Dynamics 365, SAP, Oracle, Shopify, VTEX, BigCommerce, and Zendesk. Plus 100+ pre-built connectors on the Infobip Exchange. Import, update, and sync customer data from any source through a single API call — bidirectional, so profile updates flow back to your CRM in real time.
Data warehouse and cloud platform integration
Bidirectional sync with Snowflake and Google BigQuery enables reverse ETL. Activate warehouse data directly into CDP profiles and push behavioral events back to your BI tools for custom reporting. No additional infrastructure required to bridge your data warehouse and your customer engagement layer.
CPaaS X API for telecoms and platform builders
Telecoms operators and platform builders can embed AgentOS CDP capabilities directly into their own products via Infobip’s CPaaS X API. BSS and OSS data, SIM-level identity signals, and network-level data enrich customer profiles natively. Enables churn prediction, plan upgrade personalization, and subscriber journey automation that no horizontal CDP vendor can replicate.
DEVELOPERS
APIs, SDKs, and Webhooks for unified customer data
Build unified customer profiles with REST APIs, multi-platform SDKs, and real-time webhooks. Ingest data from any source with MCP integration, track behavioral events programmatically, and subscribe to profile updates and segment changes. Full developer control with the flexibility to integrate your way.
Developer-ready CDP
MCP integration: Standardized protocol for connecting CDP to external systems and data
Complete API suite: REST APIs for managing profiles, tracking events, querying segments, and updating customer attributes in real-time.
Multiple SDKs: Web SDK, Live Chat SDK, mobile SDK for seamless data collection and identity resolution.
Webhook events: Subscribe to real-time events for profile changes, segment membership, score updates, and behavioral triggers.
DATA SECURITY & COMPLIANCE
Built for enterprise data standards
AgentOS CDP is designed and built with enterprise data requirements in mind. Consent management, data residency, encryption, and governance controls are native features.
Consent management enforces data processing rules per profile attribute, per channel, and per jurisdiction. Built-in suppression list handling prevents messaging opted-out contacts. Data residency options let you configure regional storage to meet GDPR and CCPA requirements. Right-to-erasure workflows process customer deletion requests without breaking profile history integrity.
AES-256 encryption in transit and at rest protects every customer profile. Anti-abuse frameworks and differential privacy controls limit unauthorized data access across the platform. 99.95% uptime SLA backed by 850+ carrier connections across 190+ countries — delivery infrastructure that does not depend on third-party messaging APIs.
Deduplication and profile merging rules prevent duplicate profiles from accumulating across sources. Data validation on ingestion catches anomalies before they corrupt customer profiles. Audit trails record every data access and modification for compliance reporting. RBAC ensures data stewardship responsibilities are enforced at the platform level — the right team members access only the data their role requires.
How brands use our conversational CDP
Companies across BFSI, retail, and telecoms are seeing measurable results from using our CDP.
Ibancar: Driving digital credit journeys from application to approval with conversational messaging .
60%
of leads progress through the sales funnel without human intervention .3,000
monthly service requests resolved automatically .
LAQO Insurance elevates support with Infobip’s Gen-AI and Azure OpenAI partnership .
30%
of queries are handled by the AI digital assistant .90%
of queries are handled within 3-5 exchanged messages .
KINZ: Secure and innovative data validation with a single omnichannel communication platform .
50%
reduction in operational costs .30%
conversion rate .20%
increase in agent efficiency .
Petpetgo: Doubled purchase frequency with an omnichannel customer engagement solution .
2x
Purchase frequency .10%
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Applicable across industries
AgentOS CDP is built for the data complexity and compliance requirements of regulated, high-volume industries. Customer data that would otherwise sit in siloed systems becomes a live operational asset, feeding AI agents, contact center teams, and personalized campaigns simultaneously.
FAQ
A customer data platform (CDP) is enterprise software that collects customer data from every digital and physical touchpoint, unifies it into a single persistent profile per customer, and makes that profile available for activation across marketing, sales, support, and AI systems.
Unlike a CRM, which focuses on sales contacts, a CDP captures behavioral and transactional data from web, mobile, messaging, and offline sources.
Infobip’s AI customer data platform goes further — through a unified agentic system in AgentOS, it activates unified profiles across 15+ messaging channels and continuously optimizes engagement with send-time optimization, channel recommendation, and destination scoring.
A conversational CDP is a customer data platform that not only stores and segments data — it actively enriches live AI agent and chatbot conversations in real time. When a customer contacts an AI agent, the conversational CDP supplies full behavioral context mid-conversation: purchase history, open tickets, sentiment, and lifecycle stage.
Infobip’s AgentOS CDP is the first to natively integrate this capability into an agentic AI platform, without middleware. While other CDPs simply share data with engagement or analytics tools, AgentOS CDP feeds unified profiles, behavioral signals, and interaction history directly into live chatbot flows and AI agent decisions — in real time, before the first message is sent. No other CDP offers this native layer of context from real conversations.
A real-time CDP updates customer profiles continuously as new data arrives — not in scheduled overnight batches. This enables behavioral triggers: a customer abandons a cart, the CDP updates within seconds, and a personalized recovery message fires immediately. Infobip’s AgentOS CDP operates in real time at every stage: ingestion, identity resolution, segmentation, and activation.
A CDP works in three stages: collect data from all sources (websites, mobile apps, CRM, messaging interactions, contact center calls), unify that data into a single customer profile using identity resolution, and activate the unified profile to power personalized campaigns, chatbot journeys, agent conversations, and AI recommendations.
In Infobip’s AgentOS CDP, this happens in real time — a customer action on a website can trigger a personalized message within seconds, on the same platform with no middleware.
A CDP manages and stores customer data. A customer engagement platform uses that data to orchestrate communications across channels. Infobip uniquely combines both: AgentOS CDP is the data foundation, while Journeys, AI agents, chatbots, and cloud contact center are the engagement layer — all running natively on the same platform, eliminating the data latency that occurs when CDPs send data to external engagement tools.
Enterprise CDPs should offer: real-time data ingestion from all online and offline sources, identity resolution to unify anonymous and known profiles, AI-powered dynamic segmentation, data governance with GDPR and CCPA compliance tools, encryption in transit and at rest, bidirectional CRM integration, and native or API-based activation to engagement channels. Infobip’s AI customer data platform includes all of these natively, plus direct messaging channel activation, contact center agent enrichment, and AI agent integration.
Infobip’s AI customer data platform is designed with data privacy compliance as a core requirement. It includes consent management, suppression list handling to prevent messaging opted-out contacts, data residency options for regional sovereignty requirements, and AES-256 encryption at rest and in transit.
Modern enterprise CDPs ingest data from: CRM systems (Salesforce, HubSpot, Microsoft Dynamics 365), eCommerce platforms (Shopify, VTEX, BigCommerce), data warehouses (Snowflake, Google BigQuery), web and mobile SDKs, messaging channel interactions, contact center call logs, and third-party APIs. Infobip’s AgentOS CDP adds a unique source type: conversational data from AI agent and chatbot interactions — feeding behavioral signals back into profiles in real time.
Basic implementation — including CRM sync, web SDK setup, and initial segmentation — can be completed in days using prebuilt connectors and the CDP API. Full enterprise implementation including multi-source data pipelines, AI model configuration, contact center integration, and chatbot profile enrichment typically takes four to eight weeks.
Your entire CX in one platform
Customer data, AI agents, chatbots, and journey orchestration all share the same infrastructure within AgentOS, so your support, marketing, and sales teams operate with the same context.
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AgentOS CDP unifies your customer data and puts it to work across every engagement — from AI agents to live messaging to your contact center. See what your data can do.