Knowledge base

How to evaluate the true cost and performance of your current Voice provider – especially in light of recent industry price increases – and learn how to find a new provider that can better meet your needs, at an acceptable price.

From WhatsApp to RCS, discover how COMEX turns communication into personalized experiences that not only inform but paint every interaction with value.

From when customers want promotions to the channels they trust and the role of AI in their purchase decisions, you’ll get a data-driven look at what will shape this year’s shopping season. Use these insights to plan campaigns that land earlier, engage across multiple touchpoints, and convert more shoppers.

RCS marketing is transforming business communication by delivering app-like experiences directly within users’ native messaging apps. Discover how to make your mobile marketing campaigns more engaging, interactive, and effective.

The communications platform as a service (CPaaS) market is showing continued strong growth. We draw on our own experience and the findings of the 2025 Gartner® Magic Quadrant™ for Communications Platform as a Service to identify the key trends.

RCS checkmarks are visual indicators that show whether a message has been sent, delivered, or read in an RCS-enabled chat.

Discover all you need to know about message filtering on the Apple iOS 26 update, and how to ensure you reach your customers' inboxes.

Learn tips and tricks to collect feedback from customers and how to use their input to improve journeys, boost loyalty, and drive business growth.

Learn how an improved marketing strategy and personalized interactions can increase retail sales when customer demand is at its highest.

Discover how SMS links transform a single tap into seamless conversations and conversions, complete with best‑practice tips, compliance checks, and real‑world use cases.

Discover the latest communication and AI usage trends for platform businesses based on an analysis of the 73 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

Download our eBook and discover how conversational experiences can help transform your Ramadan campaigns.

Download our eBook in collaboration with IDC and discover how brands can enrich their customer engagement with RCS business messaging.