SMS offers a flexible pay-as-you-go pricing model, allowing you to only pay for what you use.
Achieve the highest SMS delivery rates worldwide using a reliable business texting service from Infobip.
Our business SMS service supports a variety of use cases, ensuring the highest delivery rates. It also includes industry-leading fraud protection systems, personalization features, and more.
WhatsApp is charged per conversation, not per individual message. Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered.
Conversations are divided into 4 categories that reflect the key use cases.

Business-initiated conversations
Utility Inform customers about ongoing transactions, including post-purchase notifications and regular updates on billing statements.
Authentication Enable businesses to authenticate users with one-time passcodes (OTP), used for login, account verification, or account recovery.

Marketing Include promotions or offers, informational updates, or invitations for customers to respond or take action. A marketing conversation is any conversation that does not qualify as utility or authentication.
 User-initiated conversations
 Service Used to help customers resolve issues.
Inbound calls happen when a customer calls your business by dialing a number. Having a number that’s open for calls is great for local visibility in various markets around the world.
You can order a number from Infobip to use as your contact number and define how you want to handle incoming calls.
Outbound calls happen when your business initiates a phone call with a contact to provide notifications, customer support, priority alerts, surveys, sales calls, and more.
Calls can be made over our APIs or the no-code web interface.
Web Real-Time Communication (WebRTC) enables real-time audio and video interactions, by utilizing our robust suite of SDKs and APIs.
We support native mobile SDKs for JavaScript, Android, and iOS, both for standalone applications and for those combined with backend services through the Calls API for advanced functionality.
Build campaign flows to automate
 and optimize your communications
Infobip Moments is a marketing automation solution designed to help businesses create personalized and timely interactions across various communication channels.
Deliver exceptional service with a cloud contact center
Enhance efficiency, personalize customer interactions, and empower your agents with a cloud contact center solution designed for seamless engagement across all customer channels.
Build intelligent chatbots to engage, support, and convert
With Infobip’s omnichannel chatbot-building platform, you can enhance engagement, provide instant support, and generate leads—all while optimizing efficiency.
Pay-as-you-go for instant channel access. Subscribe monthly to build your complete communication hub—from contact center to marketing automation, with premium features included.