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United Kingdom Tax Strategy

Last updated: Tue, 31st Dec ’24

Infobip is a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customers’ preferred channels. This tax strategy sets out approach to taxes in the United Kingdom for Infobip Limited and all of its subsidiaries¹ incorporated in United Kingdom, as well as its parent company Infobip Holdings Limited which is a tax resident in the UK („Infobip“).

Infobip’s UK Tax Strategy is published in compliance with paragraph 16(2), Schedule 19 of the Finance Act 2016.

This tax strategy applies to applicable UK taxes. This tax strategy has been reviewed and approved by the management of Infobip on December 31, 2024.

Tax Governance and Tax Risk Management

Infobip is committed to achieving timely compliance with all applicable UK tax laws, including that it pays the appropriate amount of UK tax and tax returns, and payments are accurate and made on time. Infobip’s tax strategy is overseen by the management team in the UK. Through a coordinated effort, which includes contributions from Infobip’s various departments, the tax department implements the approach to compliance with respect to the UK tax obligations. Infobip’s tax department collaborates with the wider business groups to identify, assess, monitor and manage tax risks within the business.

Corporate Criminal Offence (CCO): Infobip has a zero-tolerance policy in relation to the facilitation of tax evasion carried out.

Senior Accounting Officer (SAO) regime: Infobip is also within the Senior Accounting Officer (SAO) regime; the SAO is aligned with the requirements of the regime and takes reasonable steps to maintain appropriate tax accounting arrangements within the business.

Level of tax risk: The level of tax risk that the Infobip business is willing to accept is low.

UK Tax Planning & Acceptance of UK Tax Risk

Infobip takes an active approach to managing its tax risks. Infobip considers and takes account of the tax consequences in connection with commercial transactions. Whilst tax efficiency is taken into account when entering into new business relationships, these relationships are led by commercial rather than tax planning (artificial and/or contrived) motives, which also include reputational, operational and commercial factors. Infobip regularly seeks external tax advice where the tax treatment of business relationships under tax law is complex, unclear or uncertain. Infobip regularly engages external tax advisors for tax compliance and advisory assistance, as an additional safeguard to ensure tax compliance and reduce tax risks. Tax incentives and reliefs are used by the business in the manner that we believe they were intended to be used, in line with both the spirit and letter of the law.

Working With HM Revenue & Customs (HMRC)

United Kingdom Tax Strategy

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