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Send transactional messages on WhatsApp

All you need to know about transactional WhatsApp messages and how they keep your customers engaged, informed and satisfied.

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What is a transactional WhatsApp message?

WhatsApp Business Platform allows businesses to connect with their customers on a reliable and popular chat app, adding convenience and familiarity with every interaction.

Businesses can send transactional messages via WhatsApp to inform, alert and update customers on anything relating to their accounts or purchases. These messages are ideal for keeping customers informed about any urgent or valuable updates they should know about.

Sending transactional messages via WhatsApp gives your critical messages the visibility and scalability they need to be effective and offer value to the customer. You can go a step further and automate these transactional messages to offer better customer service, improved engagement and satisfied customers.

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Discover types of transactional messages on WhatsApp

Make sure your customers are always informed by sending transactional messages on a channel they frequently use and trust. Build trust around your brand by sending the right type of transactional messages to the right customers exactly when they need them.

import http.client import json conn = http.client.HTTPSConnection("{baseUrl}") payload = json.dumps({ "personData": { "externalId": "1", "firstName": "Jane", "lastName": "Smith", "address": "67 Farringdon Road", "city": "London", "country": "United Kingdom", "gender": "FEMALE", "birthDate": "1966-01-15", "middleName": "Janie", "profilePicture": "http://profile.com", "tags": [ "VIP Customers", "New Customers" ], "customAttributes": { "Contract Expiry": "2018-06-01", "Company": "Acme" }, "contactInformation": { "phone": [ { "number": "41793026727" }, { "number": "41793026728" } ], "email": [ { "address": "[email protected]" }, { "address": "[email protected]" } ] } }, "flowVariables": { "orderDate": "2021-09-01", "orderDetails": "Extended Weight, Discount", "orderNumber": 1234567 } }) headers = { 'Authorization': '{authorization}', 'Content-Type': 'application/json', 'Accept': 'application/json' } conn.request("POST", "/communication/1/flows/10159347/participants?phone=null&[email protected]&externalId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab&pushRegistrationId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab", payload, headers) res = conn.getresponse() data = res.read() print(data.decode("utf-8"))

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require "uri" require "json" require "net/http" url = URI("https://{baseUrl}/communication/1/flows/10159347/participants?phone&[email protected]&externalId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab&pushRegistrationId=8edb24b5-0319-48cd-a1d9-1e8bc5d577ab") https = Net::HTTP.new(url.host, url.port) https.use_ssl = true request = Net::HTTP::Post.new(url) request["Authorization"] = "{authorization}" request["Content-Type"] = "application/json" request["Accept"] = "application/json" request.body = JSON.dump({ "personData": { "externalId": "1", "firstName": "Jane", "lastName": "Smith", "address": "67 Farringdon Road", "city": "London", "country": "United Kingdom", "gender": "FEMALE", "birthDate": "1966-01-15", "middleName": "Janie", "profilePicture": "http://profile.com", "tags": [ "VIP Customers", "New Customers" ], "customAttributes": { "Contract Expiry": "2018-06-01", "Company": "Acme" }, "contactInformation": { "phone": [ { "number": "41793026727" }, { "number": "41793026728" } ], "email": [ { "address": "[email protected]" }, { "address": "[email protected]" } ] } }, "flowVariables": { "orderDate": "2021-09-01", "orderDetails": "Extended Weight, Discount", "orderNumber": 1234567 } }) response = https.request(request) puts response.read_body

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Integrate WhatsApp Business Platform API in an instant

Start unlocking opportunities to scale communications and grow engagement with a flexible API supported by developers.

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Expand your tech stack with multiple integration options

Easily implement the WhatsApp Business Platform into your existing tech stack and add on new integrations to build your B2C communication strategy.

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Benefits from sending transactional WhatsApp messages with Infobip

Transactional messages keep your customers updated and informed, giving your brand credibility as a reliable service provider. Keep your interactions engaging and customer-centric by creating automated message flows with Infobip.

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Simple integration

Don’t waste time on integrating complex programs and systems. Our API is simple and allows you to quickly add WhatsApp as an engagement channel. Coding isn’t for you? Then add WhatsApp through our robust platform and start crafting messages instantly.

Scalable messaging

As your business grows and your audience widens, scale your messaging without any friction. Increase the amount of WhatsApp messages and flows you send to reach customers wherever they are and keep your business growing.

Greater loyalty

Watch your customers’ loyalty increase with transactional messages over WhatsApp. By sending and crafting the right messages on the most reliable platform over the most popular chat app, your customers will always be updated and informed, increasing their loyalty to your brand.

Highly compliant

Wherever your business is, our up-to-date compliancy engine ensures that every transactional WhatsApp message is in line with local laws. Keep your engaging messages flowing without any backlash.

How to get started with sending transactional WhatsApp messages

Easy-to-use API

Quickly integrate WhatsApp Business API into any existing systems you use. Add your favorite communication channel and start sending transactional WhatsApp messages to your customers in no time.

We offer 24/7 integration support, so your transactional messages are always sent and delivered on time. Create the right message flows so your customers are updated after they complete an action or if your brand needs to broadcast a message.

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Reliable platform

Start using WhatsApp over our robust and reliable platform. No coding required with simple drag and drop options and automated workflows.

Design transactional messages with the help of our CX consultants to ensure you get the most out of every message you send. From a single dashboard you can segment audiences, craft broadcast messages, send event or behavior-based messages and offer immediate support to customers over WhatsApp

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Start sending transactional messages with WhatsApp

Made simple, fast, and easy by Infobip.

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Send transactional messages on WhatsApp

What is a transactional WhatsApp message?

Discover types of transactional messages on WhatsApp

Welcome customers on WhatsApp

Confirm orders and bookings

Send an invoice via WhatsApp

Confirm password reset

Verify customer identity

Confirm appointments

Send alerts for event changes

Send alerts for event changes

Alert customers of unusual activity

Integrate WhatsApp Business Platform API in an instant

Expand your tech stack with multiple integration options

Benefits from sending transactional WhatsApp messages with Infobip

Simple integration

Scalable messaging

Greater loyalty

Highly compliant

How to get started with sending transactional WhatsApp messages

Easy-to-use API

Reliable platform

Start sending transactional messages with WhatsApp