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Title
RCS BUSINESS MESSAGING GUIDE / CHAPTER 5
RCS Business Messaging for travel & tourism
Travel and tourism companies can use RCS Business Messaging to elevate the traveler experience, increase bookings, and foster brand loyalty. Learn how.
64%
feel like a ticket number
79%
of consumers say that personalized service from a travel brand is more important to them than personalized marketing
Five ways RCS Business Messaging is improving the travel and tourism experience
- Personalized trip planning: Travel agents and tour operators can use RCS Business Messaging to share visually appealing destination guides, hotel carousels, and itinerary suggestions. Customers can respond with preferences, making the planning process interactive and tailored.
- Seamless booking and updates: RCS Business Messaging enables direct flight or accommodation bookings within the messaging interface. Customers receive dynamic updates on flight delays, gate changes, or room availability with clear visuals.
- Enriched destination exploration: Send location pins, interactive maps, and high-quality images of points of interest. Customers can ask questions and get real-time recommendations, enhancing their travel experience.
- Proactive customer service: Address travel disruptions, lost luggage, or other unforeseen issues with quick and efficient two-way communication through RCS Business Messaging. This reduces stress and improves customer satisfaction.
- Creative marketing strategies: Send vibrant videos of destinations, special offers on tours, or “insider tips” carousels. RCS Business Messaging creates an engaging promotional space that stands out from plain text messages.
Create travel and tourism conversational journeys over RCS Business Messaging
Offer secure in-chat booking
Create immersive destination showcases
Promote and inform on loyalty offers
Send proactive travel updates
Offer personalized trip suggestions
Deliver in-depth destination guides
Send feedback surveys
Offer seamless search and comparison
Send e-receipts for bookings
