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Create memorable conversational experiences with RCS Business Messaging
Engage with customers through branded, rich conversational messaging on RCS, a channel now supported on Android and iOS, using Infobip’s RCS messaging solutions.
Take your customers on branded journeys with RCS
Explore how you can use RCS to improve each step of the overall customer journey.
Send interactive promotional campaigns
Engage and upsell to existing customers
Automate customer notifications
Re-engage your customers
RCS Business Messaging live on iOS 18.1
Infobip is the leading global RCS Business Messaging player.
We have been named the leader in RCS Business Messaging by Juniper Research analysts for the fourth time.
Message to impress with RCS
RCS was designed to enhance traditional SMS messaging by adding interactive features and branding opportunities. It helps build more engaging customer journeys and strengthen customer relationships through rich, branded two-way conversations.
Get your brand noticed and remembered
Stand out with your recognizable brand logo, delivering messages straight into your customers’ inboxes.
Enrich your messages with images, videos, and more
Boost your brand communication by delivering rich messages that engage and build trust. Add your logo, brand name, videos, images, and carousels to your messaging and boost conversions.
Showcase your products and offers through chats
Attract customers by showcasing your product catalog, engaging in conversations, and converting simple queries into purchases.
Personalize your offers and increase revenue
Understand your customers’ interests, identify their needs, and personalize your communication, building lasting relationships that drive loyalty.
Conversational widget with powerful features
Track performance and get data that matters
Verify message open rates and understand how customers respond and interact with detailed campaign metrics to fine-tune your activities accordingly.
Easily integrate RCS Business Messaging through API
Integrate RCS with your existing systems via our programmable API and take advantage of all the rich features and campaign analytics, with full support from our team.
Create your conversational ecosystem with multiple integration options
Easily integrate Live Chat customer service with other cloud solutions
Explore how businesses optimize support with Live Chat
Virgin Mobile (now Virgin Media O2): Increased engagement and phone upgrades through rich, interactive RCS messages
-
93%
delivery rate -
60%
seen rate
nextbike: Innovating transactional use cases with a secure and engaging rich messaging approach
-
90%
secure delivery rate
Niva Bupa: Increasing customer acquisition and ROI with a rich, omnichannel marketing strategy
-
75%
ROI on RCS Business Messages -
31%
delivery rate for RCS Business Messages
Bajaj Auto: Increased conversions and click-through rates with WhatsApp and RCS
-
2x
increase in conversion -
8%
surge in click-through rates -
133%
rise in engagement
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I am very pleased with the success of our RCS campaigns, which have led to a 115% increase in our revenue. Switching from SMS to RCS has also helped us increase click-through rates from 2% to 20%. It’s a new experience for our customers, giving them clear ideas of inspiration, colors, and products through photos, videos, and interactive buttons. Ultimately, it helps them easily understand our value proposition when they can visually see the possibilities.
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Rebeca González Huerta
Senior Marketing Manager Loyalty and CRM
Explore how businesses optimize support with Live Chat
RCS (Rich Communication Services) is a communication protocol that is meant to upgrade traditional SMS messaging. It allows for features like high-resolution images, read receipts, typing indicators, and interactive buttons. Essentially, it’s a more modern and interactive way for individuals to communicate with each other.
RCS Business Messaging (RBM) is specifically designed for businesses to communicate with their customers. It uses the RCS protocol but adds additional features tailored to business needs.
| Features | RCS | RBM |
|---|---|---|
| Target audience | Individuals | Businesses |
| Primary focus | Enhancing personal conversations | Improving business communication |
| Supported features | Rich media content, location sharing | Interactive buttons, suggested replies, campaign tracking |
| Adoption | Widespread across mobile carriers and messaging apps | More limited adoption, typically requires additional setup |
| Examples | Sending delivery notifications for online orders, coordinating plans with co-workers | Sending marketing promotions, providing customer support |
Benefits of RCS for end users:
- No additional downloads – Users do not have to download another application because all Android devices have built-in RCS
- Verified communication – Businesses must be verified before sending RCS messages to users
- Rich features – Including message reactions, read receipts, and typing indicators
- Large file sharing – Users can send and receive different files in various sizes
Here are some stats on RCS usage:
- 35x customers more likely to read RCS messages than emails (Google)
- 74% of people are more likely to engage with a brand through RCS (Google)
- 62% increase in RBM usage from 2021 to 2022 on the Infobip platform (Messaging trends)
- 350% growth in RBM traffic globally over the next five years (Juniper)
- 140% growth of RCS users by 2028 (Juniper)
Besides Android, Apple recently announced they will support RCS messages on iOS 18.
Yes, an RCS message can be configured to fall back to SMS (also referred to as SMS failover).
Suppose your recipient lacks sufficient service or Internet connections to receive RCS messages from your business. The message will be delivered using a fallback protocol or another app, like SMS, MMS, WhatsApp, or Viber. This means you don’t have to worry about your RCS messages not reaching your customers.
RCS allows businesses greater flexibility than both SMS and MMS. With the ability to send not just text, but a range of rich content, it offers more interactive, compelling user experiences. RCS also offers features like custom branding, suggested actions, and advanced analytics.
You can see a side-by-side comparison of SMS, MMS, and RCS below:
| SMS | MMS | RCS |
|---|---|---|
| Any mobile phone can receive SMS | Not all mobile phones can receive MMS | Supported on Android and Apple devices only |
| Send text only | Send text, videos, and images | Send branded messages which include text, images, videos, cards, carousels, files, URL previews, and suggested actions |
| 160 character limit | Higher limit than SMS (dependent on provider) | No character limit |
| No internet connection required | Requires an internet connection | Requires an internet connection |