RCS
Rich communication services (RCS) is an A2P messaging service that offers rich functionality and customization in addition to the features offered by SMS and MMS. RCS (also called RCS Business Messaging or RBM) enables you to send branded messages that contain multimedia, buttons, barcodes, calls to action, and more.
RCS uses carriers to send messages.
The Universal Profile established by the GSMA states that all new communication devices must contain a native messaging app that supports RCS. End users with a compatible device should not need to install a new application to receive RCS messages.
Use fallback channels to deliver RCS communications to devices not supporting RCS.
Features
Rich features
Send messages in formats that SMS and MMS do not offer. Use rich media, location functionality, configurable buttons, and URLs to create an app-like experience.
Suggested replies and actions
Use buttons for suggested replies and actions.
Interactivity
Enable recipients to respond through SMS.
Fallback
Use fallback channels to deliver messages to devices that do not support RCS.
Measure results
Identify when messages are sent, delivered, and seen. Track the end user's reaction to your message.
Verified sender
Register your sender and get it verified by RCS technology providers to ensure authentication, fraud prevention, and reliable communication.
Available solutions
Technical specifications
Integrate your RCS solution over the Infobip API or the Infobip web interface.
Infobip has partnerships with RCS technology providers that provide the necessary software for mobile network operators (MNOs). MNOs that support RCS have an integrated Messaging as a Platform (MaaP) component that enables businesses to reach customers through APIs, senders, and artificial intelligence (AI).
When you use an Infobip solution to send a message, the solution routes the message to the appropriate RCS technology provider. The RCS technology provider uses the customer's MNO to deliver the message to the customer's mobile device.
RCS is supported on Android devices. iOS devices running version 18 or later are supported in certain markets and by select carriers. For devices using other operating systems, ensure you set up a fallback channel for communication.