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Improve engagement and boost sales with our promotional SMS service
Start using promotional SMS messages in your marketing campaigns to improve customer engagement and boost sales.
What is promotional SMS and why should you use it?
Promotional SMS messages are specifically designed for marketing and advertising purposes. Sending campaigns, discounts, and offers over the world’s most widely available channel ensures that your messages get the best visibility.
Promotional SMS is a simple, fast and secure way to launch marketing campaigns and engage with customers. Improve engagement rates, conversion rates and overall satisfaction with your brand by using promotional SMS messages in your campaign strategy.
Examples of promotional SMS for retail & eCommerce
- Flash sale alert: “Hurry! 24-hour flash sale on all electronics. Use code FLASH20 for 20% off. Shop now: [link]”
- New arrival: “New collection just dropped! Be the first to explore our latest styles. Visit: [link]”
- Loyalty reward: “Thank you for being a loyal customer! Enjoy 15% off your next purchase with code LOYAL15. Valid until [date].”
Send promotional SMS throughout the customer journey
Use promotional SMS messages to engage with customers at every stage of their journey. Offer discounts, special offers and loyalty rewards on a channel they are sure to notice.
Discovery
Consideration
Purchase
Feedback
Retention
Helping you ensure SMS compliance
Understanding and complying with data protection regulations like GDPR and TCPA is essential for sending SMS as a business. Our platform makes this easier with features such as consent management, secure data handling, and detailed auditing, ensuring you meet both regional and international legal requirements.
Main features for sending promotional SMS
We provide a suite of platforms and features to help you achieve the best results.
Personalization using customer data
Add a personal touch to SMS messages with personalization features available through our Customer Data Platform, People. Use demographic, behavioral data, and other important pieces of information to tailor SMS messages for online shoppers.
Send promotional SMS via our API
Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:
- a basic or fully featured API
- advanced functionalities
- clear API documentation
- support from dev
Integrate with your favorite platforms
With our wide range of integration options, you can easily connect SMS with your system.
How to write effective promotional SMS texts: Best practices
Personalize messages
Show your customers you know more than just their name. When you personalize messages, keep in mind who you are sending them to and what they would find interesting or enticing.
If the goal is to encourage them to complete a sale with promotional SMS, make sure you are offering them deals or promoting products that are in line with their past search or purchase history.
Example: Hi [Customer Name], we noticed you were interested in our [Product Category]. Enjoy a special 10% discount just for you! Use code PERSONAL10 at checkout. Explore now: example.com
Show your brand
Give customers peace of mind when conversing with you over SMS. By sending branded promotional messages, you offer a sense of security that the messages are from a trusted brand, and not some bot.
It’s also a great opportunity to let your brand persona shine through and have your promotional messages stand out in their SMS inbox.
Example: Experience the quality and trust of ShopEase. Our latest collection is here, and it’s designed just for you. Visit us today and see why we’re the brand you can rely on: example.com
Keep it short
Get straight to the point. Keep your promotional SMS message short and sweet, with all the information customers need in 160 characters – better yet less.
Your customers’ time is valuable, so brief messages with a great hook are ideal for successful promotional SMS campaigns.
Example: Flash Sale! 20% off all items today only. Use code FLASH20. Shop now: example.com
Invite customers to act
Always include a call-to-action in your promotional SMS messages. Invite customers to go to your website to see new products, click the link to obtain a discount or to check a list of products they can apply their new promo code for.
Offering customers direct access to your special offers from an SMS message allows for a convenient way to reap the rewards of being a loyal customer.
Example: Don’t miss out! Click here to unlock a 15% discount on your next purchase: example.com. Offer valid for a limited time!
The benefits of sending promotional SMS with Infobip
CX consultancy
With the help of our CX team, your business can take advantage of over 15 years of experience in using SMS to bring business goals to life.
Always-on support
Support is available to you whenever you need it, 24/7.
Compliance
We make sure all your promotional SMS messages are compliant with local laws, so you can avoid blacklisting and ensure your messages are always delivered.
Scalability
We want to see your business grow. That’s why our SMS service makes it easy to scale your messages as your customer base grows. All new customers and leads will get the right promotional messages.
Easy API integration
Our flexible SMS API is easy to integrate and can have you up in running in a matter of minutes.
How our customers use promotional SMS
Read our customer stories to learn how our customers reach their business goals using SMS and other channels.
EaseMyTrip: Better conversion and customer experience with WhatsApp, RCS, and SMS
-
10x
more surveys filled -
2.7%
higher conversion rate
dahmakan: Doubled conversion rates and saved 30% costs with SMS
-
2x
increase in conversion rate -
30%
reduction in cost
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Volpy: Successfully re-engaging dormant users with SMS
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30%
increase in active users
Rappi: Targeted SMS campaigns that deliver
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150
orders per hour
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A promotional SMS provider recognized for its excellence
The industry experts have spoken. Infobip is recognized worldwide for driving impeccable results for customers.
Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
Infobip named a leader
2024 Gartner® Magic Quadrant™ for CPaaS
Infobip takes top spot
Metrigy CPaaS MetriRank report
Industry CPaaS leader
Leader for CpaaS 2023
Infobip’s vast experience in customer engagement and activities helped us increase the number of active users in our database by 30% in just four weeks. With their help, we managed to activate a large number of users with high conversion rates.
Sabrina Taelman Martini
Head of Marketing, Volpy
SMS services and solutions for every industry
From tech startups to large enterprises, we’ve learned to tackle common challenges in every industry. Our next goal is to help you launch your SMS service effortlessly.
Financial services
Reach, engage, and retain more clients with targeted text message marketing solutions for finance.
eCommerce
Boost your webshop’s results and customer experience with targeted SMS campaigns, personalized promotions, and real-time notifications.
Enterprise
Engage more customers around the world using a reliable and globally compliant enterprise SMS solution, with high delivery rates and leading customer support.
Telecoms
Enhance your telecom services with our reliable SMS solutions, ensuring seamless communication and customer engagement.
Real estate
Streamline your real estate operations with SMS alerts, appointment reminders, and client updates via simple text.
Travel and hospitality
Elevate guest experiences and improve your processes with SMS booking confirmations, personalized offers, and instant customer support.
Frequently asked questions about promotional SMS
A promotional message is sent to customers to promote or sell a product, service, or offer. These messages are primarily used for marketing purposes to boost sales or engagement. It’s important to note that promotional messages usually have strict rules and regulations to ensure compliance and protect consumer rights.
Examples include special discounts, limited-time offers, new product launches, loyalty program updates, and event invitations. For instance, “Get 20% off on your next purchase! Use code SAVE20 at checkout.”
The cost varies based on the service provider, message volume, and destination country. You can check our SMS pricing here.
Balance is key to avoid overwhelming your audience. Typically, sending messages once or twice a month works well, but adjust based on your audience’s preferences and the nature of your promotions. You should also check if your destination country has specific rules on message frequency.
Timing depends on your target audience’s habits. You should test and analyze your audience’s response to find the best timing. Our platform can help by automatically optimizing sending times based on past interactions, ensuring your messages reach your audience when they’re most likely to engage.
It’s not advisable to send SMS to numbers obtained online or from purchased lists, as this can lead to legal issues and harm your brand’s reputation. You should always have explicit consent from recipients.
You should encourage customers to subscribe through your website, social media, or in-store promotions. You can also offer incentives like discounts or exclusive content to motivate them to join your list.
Yes, including an opt-out option is essential to comply with regulations and respect customer preferences, allowing recipients to unsubscribe if they choose.
Marketing SMS messages are promotional and aim to sell or promote products and services. Transactional SMS messages provide information related to a transaction or service, like order confirmations, and are not intended for promotions and sales. You can read more about the differences between promotional and transactional SMS here.
Opt-in ensures recipients have given explicit consent to receive messages, maintaining legal compliance and building trust. It positively impacts campaigns by targeting an engaged audience, leading to higher engagement and conversion rates. You can read more about SMS opt-ins here.
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