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Keep customers informed using our reliable SMS notifications service
With an SMS notifications system, you can quickly update and alert customers, ensuring that your important messages get seen on time.

What are SMS notifications and why should you use them?
SMS notifications (or SMS alerts) are a great way to quickly inform customers about changes to schedules or orders, emergency alerts, upcoming events, or share any urgent information.
They can be applied across industries to make sure communication with customers is clear and prompt.

Inform customers about app maintenance
Send SMS notifications to inform customers about scheduled maintenance in your app, maintaining trust and transparency.
Global reach
With over 800 direct connections to mobile operators worldwide, our SMS notifications service helps you reach customers everywhere.
Supported on every phone
Every mobile phone can receive SMS messages, making it the perfect channel to send notifications and ensure customers are always informed.
Compliant with local laws
With local support and compliance checks, we will make sure your SMS notifications follow all local laws and regulations.
Cost-effective
Our SMS notifications service enables small and medium businesses to maintain customer connections while minimizing expenses.
Automate SMS notifications via simple web interface or API
Automate your SMS notifications workflow using our drag-and-drop web interface, or build a custom one with our programmable SMS API.

Use SMS as a reliable fallback channel
SMS notifications don’t need an internet connection, so if messages can’t be sent over chat apps due to poor service, they can be sent via SMS.
If you use other channels to communicate with customers, make sure to add SMS as a backup. This is perfect for urgent messages and important updates that customers need to know right away. Avoid undelivered messages and keep your customers happy with backup SMS notifications.

Set up SMS notification flows using our easy-to-use cloud products

Manage customer data with People
Start segmenting your customers with our Customer Data Platform called People. Use data collected from multiple sources and create detailed profiles of customers to help understand what messages will add value to their experience.
Build custom workflows using our flexible SMS API
Start sending programmable SMS messages with our comprehensive API and build the experiences your customers are looking for with:
- a basic or fully featured API
- advanced functionalities
- clear API documentation
- support from dev
Frequently asked questions about SMS notifications
Each country enforces unique laws regarding SMS. These may include requirements for obtaining consent from recipients before sending messages, specifying sender identification, and offering opt-out mechanisms. It is essential to familiarize yourself with the specific regulations applicable to the countries where your target audience resides. Our team is here to help you navigate the regulations in each country with ease.
Businesses of all sizes can use our platform to send SMS notifications. We offer solutions for startups, enterprises, and everything in between. Our platform is designed to handle high volumes of text messages and can scale as your business grows, ensuring that you can always reach your customers effectively.
Here are some examples of customer stories:
The cost of sending an SMS notification on Infobip’s platform depends on several factors, like volume of messages, destination country, and sender type. You can sign up for a free account and add funds on a pay-as-you-go basis. If you need more specific pricing information, you can contact our team.
Even though SMS notifications are an effective strategy, you must adhere to rules and respect your customers for the strategy not to backfire. Here are some of the best practices and things to keep in mind when sending SMS notifications:
- Your customers must give their consent for you to use their data. In many countries and regions, using personal data such as phone numbers without consent is punishable with hefty fines. Not to mention the damage to the brand from sending unsolicited messages.
- SMS notifications have a character limit of 160, so keep them short and to the point.
- Make sure to send notifications within the appropriate hours. In most countries, you can send SMS notifications between 8 AM and 8 PM. You don’t want to anger your customers by sending an SMS and waking them up at 3 in the morning.
- Make it easy to opt out of the SMS list.
- Don’t spam your customers. Make sure you’re not sending SMS notifications every day. Most experts suggest sending a few SMS notifications per month to see how your customers react.
Yes, you can personalize SMS notifications using customer data you have collected. For example, you can use attributes like customer names and use them in your messages. Learn more about personalizing messages here.
You can send text notifications using our web platform or SMS API:
- Web platform: You can collect customer data and create detailed profiles with People, our CDP. Then, you can design workflows that automate event-triggered transactional SMS messages using our customer engagement solution.
- API: You can integrate our SMS API into your existing systems. This allows you to automate sending notifications based on events in your systems.
You can configure the delivery time and date of your SMS notifications within the Delivery Time Window when building your flow on our web portal. You can also set up automated text reminders. For example, they can be sent a certain number of days before a due date.
Yes, we also support sending MMS messages. You can use this channel to send images, videos, audio clips, and more. Learn more about MMS here.
An SMS provider recognized for its excellence
The industry experts have spoken.
Our SMS service is recognized worldwide for driving impeccable results for customers.
Infobip named as established leader second year in a row
Juniper Research Top CPaaS Vendor
Infobip named a leader
2024 Gartner® Magic Quadrant™ for CPaaS
Infobip takes top spot
Metrigy CPaaS MetriRank report
Industry CPaaS leader
Leader for CpaaS 2023
Infobip has provided us with exactly what we need – an engagement solution that provides real-time, reliable communications that deliver real value to our customers. And they appreciate it! We have gained valuable support and consultancy from the Infobip team regarding best practices and regulations, especially when expanding to new markets.
Ricardo Manrique
Head of Product Management and Unit Director, Gamigo
SMS services and solutions for every industry
From tech startups to large enterprises, we’ve learned to tackle common challenges in every industry. Our next goal is to help you launch your SMS service effortlessly.
Financial services
Reach, engage, and retain more clients with targeted text message marketing solutions for finance.
eCommerce
Boost your webshop’s results and customer experience with targeted SMS campaigns, personalized promotions, and real-time notifications.
Enterprise
Engage more customers around the world using a reliable and globally compliant enterprise SMS solution, with high delivery rates and leading customer support.
Telecoms
Enhance your telecom services with our reliable SMS solutions, ensuring seamless communication and customer engagement.
Real estate
Streamline your real estate operations with SMS alerts, appointment reminders, and client updates via simple text.
Travel and hospitality
Elevate guest experiences and improve your processes with SMS booking confirmations, personalized offers, and instant customer support.
Start sending SMS notifications with Infobip
Create your account for free and try it out today.
No credit card required.