Design conversational customer journeys with the WhatsApp Business Platform

Offer secure interactions, provide 24/7 customer support, and craft unique WhatsApp experiences on the world’s most popular chat app, with Infobip as your WhatsApp Business Platform provider.

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2,000 brands worldwide use WhatsApp Business Platform through Infobip

Implement any conversational use case on WhatsApp through a single platform

With the WhatsApp Business Platform, you can design and deploy conversational marketing, sales, or support use cases throughout the entire customer journey on WhatsApp over a single platform.

Automate WhatsApp business messages and provide support 24/7

Create meaningful interactions on WhatsApp with user-friendly automation capabilities and provide customers with always-on support.

99%

of chatbot and customer service interactions on our platform happen on WhatsApp.

Source: Infobip Messaging Trends Report

80%

increase in channel usage for B2C interactions
in one year on our platform.

Source: Infobip Messaging Trends Report

2.44 billion

users are active on WhatsApp.

Source: Statista

Enhance your communication with WhatsApp’s rich features

Develop creative and unique customer interactions with WhatsApp’s features, improving your overall communication strategy.

Explore WhatsApp features

Explore Infobip’s platforms to elevate your WhatsApp interactions

From creating campaigns to deploying AI-driven chatbots, Infobip’s rich suite of tools helps you get even more from the WhatsApp Business Platform.

Engage customers with Moments

Create your own predefined message templates and campaigns on our customer engagement solution.

Explore Moments

Collect customer insights with People

Collect valuable insights and data to create detailed customer profiles on our customer data platform.

Explore People

Streamline support with Conversations

Allow agents to easily manage multiple conversations and see past interactions on our cloud contact center.

Explore Conversations

Build chatbots with Answers

Build an intent-based or AI chatbot on our chatbot-building platform and offer faster customer support.

Explore Answers

Build any WhatsApp use case with simple drag-and-drop

Simply create workflows and customer journeys on WhatsApp without coding, and start providing convenient and relevant customer communication.

Automate responses to common queries
Build campaign flows
Trigger messages based on events and behaviors
Use customer data to build relevant message flows

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final String platform = const platform = const string platform = const platform = platform = platform = $platform = ; ; ; ;

OkHttpClient client = new OkHttpClient().newBuilder() .build(); MediaType mediaType = MediaType.parse("application/json"); RequestBody body = RequestBody.create(mediaType, "{\"from\":\"441134960000\",\"to\":\"441134960001\",\"messageId\":\"a28dd97c-1ffb-4fcf-99f1-0b557ed381da\",\"content\":{\"text\":\"Some text\"},\"callbackData\":\"Callback data\",\"notifyUrl\":\"https://www.example.com/whatsapp\",\"urlOptions\":{\"shortenUrl\":true,\"trackClicks\":true,\"trackingUrl\":\"https://example.com/click-report\",\"removeProtocol\":true,\"customDomain\":\"example.com\"}}"); Request request = new Request.Builder() .url("https://{baseUrl}/whatsapp/1/message/text") .method("POST", body) .addHeader("Authorization", "{authorization}") .addHeader("Content-Type", "application/json") .addHeader("Accept", "application/json") .build(); Response response = client.newCall(request).execute();

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package main import ( "fmt" "strings" "net/http" "io/ioutil" ) func main() { url := "https://{baseUrl}/whatsapp/1/message/text" method := "POST" payload := strings.NewReader(`{"from":"441134960000","to":"441134960001","messageId":"a28dd97c-1ffb-4fcf-99f1-0b557ed381da","content":{"text":"Some text"},"callbackData":"Callback data","notifyUrl":"https://www.example.com/whatsapp","urlOptions":{"shortenUrl":true,"trackClicks":true,"trackingUrl":"https://example.com/click-report","removeProtocol":true,"customDomain":"example.com"}}`) client := &http.Client { } req, err := http.NewRequest(method, url, payload) if err != nil { fmt.Println(err) return } req.Header.Add("Authorization", "{authorization}") req.Header.Add("Content-Type", "application/json") req.Header.Add("Accept", "application/json") res, err := client.Do(req) if err != nil { fmt.Println(err) return } defer res.Body.Close() body, err := ioutil.ReadAll(res.Body) if err != nil { fmt.Println(err) return } fmt.Println(string(body)) }

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import http.client import json conn = http.client.HTTPSConnection("{baseUrl}") payload = json.dumps({ "from": "441134960000", "to": "441134960001", "messageId": "a28dd97c-1ffb-4fcf-99f1-0b557ed381da", "content": { "text": "Some text" }, "callbackData": "Callback data", "notifyUrl": "https://www.example.com/whatsapp", "urlOptions": { "shortenUrl": True, "trackClicks": True, "trackingUrl": "https://example.com/click-report", "removeProtocol": True, "customDomain": "example.com" } }) headers = { 'Authorization': '{authorization}', 'Content-Type': 'application/json', 'Accept': 'application/json' } conn.request("POST", "/whatsapp/1/message/text", payload, headers) res = conn.getresponse() data = res.read() print(data.decode("utf-8"))

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require "uri" require "json" require "net/http" url = URI("https://{baseUrl}/whatsapp/1/message/text") https = Net::HTTP.new(url.host, url.port) https.use_ssl = true request = Net::HTTP::Post.new(url) request["Authorization"] = "{authorization}" request["Content-Type"] = "application/json" request["Accept"] = "application/json" request.body = JSON.dump({ "from": "441134960000", "to": "441134960001", "messageId": "a28dd97c-1ffb-4fcf-99f1-0b557ed381da", "content": { "text": "Some text" }, "callbackData": "Callback data", "notifyUrl": "https://www.example.com/whatsapp", "urlOptions": { "shortenUrl": true, "trackClicks": true, "trackingUrl": "https://example.com/click-report", "removeProtocol": true, "customDomain": "example.com" } }) response = https.request(request) puts response.read_body

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<?php $curl = curl_init(); curl_setopt_array($curl, array( CURLOPT_URL => 'https://{baseUrl}/whatsapp/1/message/text', CURLOPT_RETURNTRANSFER => true, CURLOPT_ENCODING => '', CURLOPT_MAXREDIRS => 10, CURLOPT_TIMEOUT => 0, CURLOPT_FOLLOWLOCATION => true, CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1, CURLOPT_CUSTOMREQUEST => 'POST', CURLOPT_POSTFIELDS =>'{"from":"441134960000","to":"441134960001","messageId":"a28dd97c-1ffb-4fcf-99f1-0b557ed381da","content":{"text":"Some text"},"callbackData":"Callback data","notifyUrl":"https://www.example.com/whatsapp","urlOptions":{"shortenUrl":true,"trackClicks":true,"trackingUrl":"https://example.com/click-report","removeProtocol":true,"customDomain":"example.com"}}', CURLOPT_HTTPHEADER => array( 'Authorization: {authorization}', 'Content-Type: application/json', 'Accept: application/json' ), )); $response = curl_exec($curl); curl_close($curl); echo $response;

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Easily integrate WhatsApp via API

Start unlocking opportunities to scale communications and grow engagement with a flexible WhatsApp API supported by developers.

Access detailed API documentation
Get 24/7 integration support
Create custom message templates

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Use WhatsApp Business Platform with your existing tech stack

Integrate WhatsApp with your existing systems and tools or add new applications, such as customer relationship management (CRM) platforms, eCommerce platforms, and chatbots.

Check integrations

Discover how our customers benefit from WhatsApp

Conversational marketing

Conversational commerce

Conversational support

Get expert guidance and tailored CX consultancy

From initial planning to deployment, you can depend on our expert guidance at every step of your digital transformation with WhatsApp.

See CX services

Partner with the industry leader in omnichannel communication

Digitally transform your business with Infobip’s expertise and support.

Easy onboarding and migration

Set up a new verified business account on WhatsApp or migrate an existing one quickly.

24/7 support in 14 languages

Your problems won’t be lost in translation with our always-on support available in multiple languages.

Security comes first

All your data is encrypted and secured before being sent to the WhatsApp Business Platform.

Infobip named a leader

2024 Gartner® Magic Quadrant™ for CPaaS

Infobip named as established leader second year in a row

Juniper Research Top CPaaS Vendor

Infobip takes top spot

Metrigy CPaaS MetriRank report

Industry CPaaS leader

Leader for CpaaS 2023

Learn more about using WhatsApp Business Platform with Infobip

April 16, 2024

WhatsApp banking: 19 examples for better customer experiences

Deep dive into the world of banking via WhatsApp and learn about benefits, best practices, use cases, and how to get started.

Blog WhatsApp Business Financial Services Best Practices

November 24, 2022

Messaging trends: From omnichannel to conversational experiences

We analyzed over 153 billion interactions that took place on our platform in 2022 and compared them to 2021 to learn the current trends in business-to-consumer communications.

Blog Trends and Insights

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