People CDP use cases

Get a 360-degree view of each customer by combining all your data and insights in one place.

Merge or delete duplicate profiles or information to avoid double-messaging and miscommunication.

Improve customer profiles by adding new information collected through AI, calculated fields, segmentation, and more.

Keep track of the way customers interact with your campaigns and brand at each stage of their journey.

Trigger, target, and personalize your communication with the customer data collected on People CDP through Infobip solutions and third-party systems.

Use historical, behavioral, and demographic data to set up a targeted messaging strategy or marketing campaign that drives results.

Set up one-time personalized messages and campaigns for predefined audiences.

Set up automatic campaigns based on visitor, lead, and customer behavior.

Split your audience into different groups based on specific data and set up targeted campaigns.

Track how audiences interact with your messages to optimize future campaigns based on previous behavior.

Give agents the ability to add and update profile data along with tags and relevant information so they can provide pertinent, fast support.

Empower agents to upsell or cross-sell products and services based on purchase history, profiles, and behavior.

Leverage in-depth insights to route customers to the most appropriate agent and provide service based on loyalty status, previous behavior, and more.

Leverage chatbot interactions to create new or update existing customer profiles based on conversation history and context.

Use customers’ purchase and conversation history to turn your chatbot into an upsell or cross-sell expert.

Get insights into how many conversions derive from your chatbot interactions and use this information to improve chatbot performance.

Make the most of every chatbot session by triggering a campaign once a session with a customer starts or ends.