OMNICHANNEL MARKETING AUTOMATION GUIDE / CHAPTER 3
Access the power of true omnichannel marketing automation with Infobip
Our customer engagement solution, Moments, is designed to streamline engagement, elevate customer experiences, and drive measurable results.
As brands compete for attention in a crowded digital space, understanding your customer’s journey and maximizing conversions are essential. Moments empowers you with the tools to automate engagement, optimize resources, and deliver personalized experiences that resonate with your audience.
The four pillars of Moments
Customer-centric
We know how important it is to prioritize your customers, understand their digital-first preferences, and adapt to their evolving behaviors. With Moments, their profiles, actions, and preferences become the foundation of your engagement strategy.
Seamless connections
Connecting has become a way of life as customers engage digitally and replace their physical connections with virtual moments. An omnichannel experience is at the heart of your customer engagement.
Personalized engagement
Personalization powers customer engagement. You can create an emotional connection through interactions and reactions by sharing relevant, timely content tailored to each customer’s unique needs and interests.
Intelligent automation
We orchestrate automated journeys triggered by customer behaviors and events, enabling you to deliver the right message at the right time, every time.
