Wefarm: Retaining 97% of members using two-way SMS

Challenge

Wefarm launched in 2015, with the vision of creating a platform that will connect small-scale farmers with the people and resources they need to be successful.

Most farmers had mobile phones, but few had reliable mobile internet access, so Wefarm relied on SMS instead. Wefarm members increased their knowledge by text message – asking questions and getting answers from fellow members. Farming communities previously separated by geographical distance were now connected by technology.

Wefarm’s next steps were to expand to other regions and needed a reliable global messaging provider.

Solution

Wefarm chose Infobip’s two-way SMS for its longstanding track record of fast and reliable delivery at scale. Infobip has direct connections to over 700+ mobile network operators, is compliant with all local telecom regulations, and provides 24/7 customer service.

Now, farmers can text a Wefarm number in their country and register using their name. They can then ask questions, get answers, share knowledge, and access farming inputs in one of four languages, simply by texting their local number.

Result

6 million+ questions and 12m+ answers have been shared on Wefarm using two-way SMS – scaling and sharing the knowledge of millions of farmers.

97% retention rates reflect Wefarm’s achievement in creating a platform that’s relevant to local farmers, letting them define their own needs and get solutions from fellow farmers near and far.

From 2015 to 2020, 2.1 million+ farmers joined Wefarm, 6.1+ million questions were asked over the platform, and 12.2+ million unique answers to questions were shared.