Infobip introduces RCS Business Messaging Solution for telcos and enterprises

Vodnjan, Croatia, February 20th, 2024 – At Mobile World Congress global cloud communications platform Infobip has introduced its Rich Communication Services (RCS) Business Messaging Solution to enable MNOs and enterprises to engage with customers and create memorable experiences by delivering rich conversational messages.

According to tech analyst Juniper, RBM usage will grow from just under one billion users in 2023 to more than two billion by 2028. Moreover, Juniper expects RBM traffic to increase by 350% in the next five years. Given this growth, Infobip has launched its RCS Business Messaging Solution to enable MNOs to offer RCS Business Messaging to enterprise customers on their network, whilst providing the MNO control and analysis of the traffic. By introducing the innovative solution, Infobip is driving the growth of the whole messaging ecosystem and increasing the reach of Rich Business Messaging.

Benefits of Infobip’s RCS Business Messaging Solution for telecoms include:

Infobip enables telcos and enterprises to benefit from RCS Business Messaging through its Messaging-as-a-Platform (MaaP) service. Infobip’s MaaP solution, which sits on top of Google’s Jibe RCS platform, provides RBM agent lifecycle management. MaaP provides messaging benefits, including throughput control, content and spam control, whilst Infobip’s wider CPaaS offering enables connectivity with other Mobile Network Operators (MNOs). Operational benefits include detailed billing and reporting, faster brand and partner approval, additional user control, and managed service options.

For more information, see https://www.infobip.com/rcs.

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.