Vodnjan, Croatia, February 24, 2025 – Latin American television channel Claro Sports, and global cloud communications platform Infobip have developed an AI-powered chatbot for sports fans in Mexico. Using Infobip technology, the chatbot provides real-time information to fans during sport events through Google’s RCS service.
Claro Sports is a Latin American television channel of Mexican origin and is owned by América Móvil, which bases its programming on sports. The chatbot was developed by Infobip using Google’s RCS (Rich Communication Services) technology, and first deployed in the summer of 2024 during a summer sports event in Paris. The chatbot, called “Paris is Yours” at the time, offers fans real-time access to results from various competitions, as well as receiving notifications about their favorite athletes’ performances and providing detailed information on key events. During this period of 11 days, Claro Sports viewers were able to interact with the chatbot, generating more than 34 thousand messages to receive information about athletes and different sporting events.
RCS is an IP-based messaging service offered on operator networks, which allows communication between people (P2P) and between applications (A2P), allowing the use of images, buttons and many other enriching features which offer a better customer conversational journey. According to Juniper Research, RCS enterprise messaging revenues will reach $15 billion between 2024 and 2028.
The AI-powered chatbot service is designed to optimize and streamline communication through RCS, employing natural language processing (NLP) to understand and appropriately respond to users, as well as handle complex queries and participate in relevant conversations.
RCS messages are sent to users on their mobile network, while Google facilitates the delivery of rich and secure messages, with Infobip providing the necessary technology and chatbot for implementation. In addition to RCS, the chatbot is available on several other platforms, including Apple Business Chat, SMS and Facebook Messenger, ensuring a consistent experience across all channels.
José Antonio Aboumrad, Director at Claro Sports: “We’re proud of of our AI-powered chatbot that was developed by Infobip. With this service, we achieved a great service for our viewers, enabling sport fans to interact with the chatbot, and receiving real-time information about athletes and different sporting events.”
We’re delighted to work together with Claro Sports on this development. RCS is establishing itself in Mexico, and in many other countries in the world, as a key channel for customer engagement, combining the reliability of SMS with the advanced features of modern messaging apps. Integration with AI and chatbots are transforming customer conversational experiences. Major sporting events represent an excellent opportunity to demonstrate this potential.”
Dave Boddington
Group Product Manager at Infobip
About Infobip
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent award wins include:
- Infobip named a Leader for the third time in the IDC MarketScape (Feb 2025)
- Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)
- Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
- Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024)
- Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
- Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
- Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
- Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)