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What impact did Apple’s support for RCS have on messaging volumes?
There has been a steep increase in RCS traffic on our platform in all territories, but in some major markets it skyrocketed after the release of iOS 18 in September 2024.
Brands rush to add RCS to their omnichannel arsenal
There has been a 500% increase in the use of RCS as part of an omnichannel messaging strategy.
In every industry that we track, RCS is now in the top list of omnichannel combinations, having been outside of the top 10 in last year’s analysis.
This shows that many brands have gone beyond experimenting with RCS as an additional channel and have fully incorporated it into their communication strategies.
The most popular combination is SMS & RCS:
SMS for short-form text notifications
RCS for rich media promotional messages, authentication, and two-way conversational support
What does analysis of AI Hub’s first full year of data tell us about how enterprise brands are using AI?
Despite a cooling of interest in AI by the media, the data shows businesses are continuing to roll out uses cases powered by AI.
And if you thought using AI was too risky, it is the Finance and Insurance industries that are using AI Hub most extensively and across the biggest range of use cases.
This is confirmation of our approach to secure and ethical AI as these sectors are known for having some of the strictest security rules when it comes to AI and the processing of data.
WhatsApp is now the most-used channel for conversational marketing
Overall, we have seen a 30% increase in the number of brands orchestrating conversational marketing interactions with their customers on our platform.
Their channel of choice? WhatsApp! 2024 was a pivotal year for the app as it leapfrogged SMS and Email to become the top channel for conversational marketing use cases.
WhatsApp is now the top channel on our platform for any end-to-end conversational experience journey.
51% messaging growth in APAC – what is fueling the trend?
- Significant demand for RCS in markets including Philippines, India, and Singapore.
- Local brands adopting and adapting Black Friday and other Western sales strategies for local markets.
- How ‘going glocal’ is leading to better performing campaigns and increased sales.
The enterprise brands leading the way in achieving CX maturity and how they are doing it.
From adopting the ideal channel mix for every region to using data and AI effectively, we analyze the messaging strategies of leading brands to identify the 7 communication habits that give them the edge.
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