What is P2A (person-2-application) messaging?

P2A (person-to-application) SMS messaging is the process of sending messages from a mobile user to an application.

The process requires the end-user to start interacting with a business or company by sending an SMS to an application.

P2A messaging is commonly used for various TV voting campaigns, competitions, SMS lottery campaigns, subscriptions, etc. With person-to-application SMS messaging, individuals can easily interact with brands, companies, and service providers, where text messages provide a ubiquitous, quick, and trusted route for client-business communications.

PTA (Person-to-Application) is referred to as MO (mobile originated) and is the inverse of A2P (Application-To-Person) messaging, where messages are sent from a business application to a mobile user, usually via an automated process, for marketing or service reasons.