Blog

Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.

Messaging Trends 2025

Discover the current trends in business communication based on
 530 billion mobile channel interactions that took place on our platform in 2024.

Deep dive into report highlights
Header image for blog on messaging app usage in different countries

Posted onDecember 23, 2025.

Most popular messaging apps by country.

We have compiled and analyzed data from multiple sources to formulate what we believe is the most definitive and accurate list of global penetration rates for the most popular messaging apps.

Tags:
  • Blog.
  • Trends and Insights.
A visual intro into the WhatsApp data security blog showing two people sitting at a table outdoors, engaged in conversation with a smartphone in hand. The image is surrounded by icons representing security, cloud technology, messaging, and WhatsApp.

Posted onDecember 22, 2025.

WhatsApp data security: Encryption & API best practices .

Explore how WhatsApp encryption works, the security risks introduced at the API layer, and best practices for protecting customer data while maintaining compliance and trust.

Tags:
  • Blog.
  • Best Practices.
  • WhatsApp Business.
  • Customer Security.
Graphic showing RCS messaging icon highlighted next to a man using a smartphone.

Posted onDecember 17, 2025.

History of RCS Messaging: When did RCS come out?.

Discover when RCS was created, how Google and Apple shaped its evolution, and why it’s transforming mobile messaging beyond SMS.

Tags:
  • Trends and Insights.
  • RCS.
A graphic featuring a smiling, professional woman looking at and using a smartphone, framed within a large rounded square. The background is a dark blue with various abstract shapes in orange, light blue, and white, including an orange speech bubble icon in the upper left.

Posted onDecember 16, 2025.

SMS marketing KPIs: Key metrics you should track.

Are your SMS marketing campaigns performing? To answer that, you need KPIs. Here are the ones you should be tracking.

Tags:
  • Blog.
  • Best Practices.
  • SMS.
  • Marketing.
Illustration of a smartphone call screen on a dark background, showing an in‑progress call to the number “+3‑855‑555‑9922” with a numeric keypad. The keys 1, 2, 3, and 4 are highlighted and connected by lines to four orange icons around the phone: a user/profile icon on the left, a dollar sign with up‑and‑down arrows on the right, an audio wave icon on the lower left, and a callback/phone arrow icon on the lower right, representing different call routing or IVR options. Rounded orange and white decorative shapes are scattered in the background.

Posted onDecember 16, 2025.

How to build an IVR system for contact centers.

Master how to create an IVR system with our user-friendly guide and step-by-step instructions for a seamless caller experience.

Tags:
  • Best Practices.
  • Voice.
Two headshots accompanied by names and job titles. Caroline Launois is identified as VP Digital Sales at Club Med. Siddhartha Chatterjee is identified as Chief Data & AI Officer at Club Med. The bottom of the image features the Infobip and Club Med logos on an orange and dark background with abstract shapes.

Posted onDecember 12, 2025.

Club Med: Advancing CX for travel with WhatsApp and AI.

Discover how Club Med is improving customer experience by meeting travelers where they already are – on WhatsApp. With AI-powered messaging, the brand sets a new standard for modern, conversational CX.

Tags:
  • Blog.
  • Trends and Insights.
  • WhatsApp Business.
  • Spotlight.
Header image for blog about how to build a Viber bot - showing a chatbot making a travel recommendation

Posted onDecember 11, 2025.

A guide to Viber chatbots and how to build one.

Join us for an introduction to Viber chatbots, including key features, what they can be used for, and most importantly – how to build one without needing to be a developer.

Tags:
  • Blog.
  • Best Practices.
  • Viber for Business.
A visual intro into the WhatsApp statistics blog showing a man wearing a blazer and shirt is using a smartphone in an urban setting. Text boxes highlight that WhatsApp has over 3 billion monthly users and 150 billion messages exchanged daily. WhatsApp and data graph icons are also displayed on an orange background.

Posted onDecember 11, 2025.

WhatsApp statistics 2025: Global usage & market overview.

Explore the most updated WhatsApp statistics, covering global usage, engagement, demographics, and business adoption trends for 2025. 

Tags:
  • Trends and Insights.
  • WhatsApp Business.
Dark-blue promotional banner On the right, a person stands outdoors under a stone arch, looking at a smartphone. Around them are chat bubbles representing different channels: an RCS message saying, “Let’s troubleshoot the problem, please send me a picture of your router,” an SMS saying, “Hey Lisa, your delivery arrives today!”, and a WhatsApp message saying, “Just a heads-up: Items in your cart are almost out of stock!” The Infobip logo appears in the bottom left corner.

Posted onDecember 10, 2025.

The ultimate guide to generative AI chatbots for customer service.

Learn how generative AI, agentic AI, and agentic RAG technology are transforming CX. Explore use cases, benefits, risks, and best practices.

Tags:
  • Blog.
  • Best Practices.
  • Answers – Chatbot Builder.
  • Customer Service.
A smiling woman in a blue shirt stands in a modern office holding her smartphone while looking at the screen. In the foreground, a large WhatsApp notification appears, reading “Backup found. Restore your messages and media from your phone’s internal storage. If you don’t restore now, you won’t be able to restore later.” The design includes rounded abstract shapes on a dark green background. This image illustrates the concept of WhatsApp Business backup and restoring data.

Posted onDecember 10, 2025.

WhatsApp Business backup: How to back up & restore data.

Learn how to back up and restore WhatsApp Business data on Android and iPhone. Protect chats, enable encrypted backups, and prevent data loss easily.

Tags:
  • Blog.
  • Awareness.
  • WhatsApp Business.
Header image of a smiling woman checking her phone while standing on an escalator, used to illustrate RCS read receipts in action.

Posted onDecember 9, 2025.

RCS read receipts: What they are and how they work.

A clear guide to RCS read receipts, how they work on Android and iPhone, and how brands can use them to track engagement.

Tags:
  • Trends and Insights.
  • RCS.
  • Conversational experience.
WhatsApp Business API setup guide social graphic displaying a promotional card with bike accessories, a Shop Now link, and an image of a user engaging on a mobile device against a dark modern background.

Posted onDecember 9, 2025.

WhatsApp Business API setup guide [step-by-step].

Set up the WhatsApp Business API with Infobip. Follow this 2025 step-by-step guide covering requirements, onboarding, sender setup, and key best practices.

Tags:
  • Best Practices.
  • WhatsApp Business.