Digital transformation is reshaping customer journeys, making it essential to examine how retail industries in MENA, Europe, and Africa (EMEA) adapt to evolving consumer habits and technological advancements.

Our regional reports provide an in-depth analysis of key markets in EMEA’s retail space, specifically focusing on France, Italy, the United Arab Emirates, Saudi Arabia, Kenya, and South Africa.

No two retail markets are the same:

MENA: This dynamic region blends tradition with innovation, catering to tech-savvy, price-conscious, and empowered consumers.

Europe: Retailers harness technologies like AI-driven personalization and omnichannel experiences to address shifting consumer behaviors influenced by rising inflation and regulatory challenges.

Africa: A fragmented retail landscape characterized by a thriving informal sector presents challenges and opportunities.

Explore tailored solutions for your region and learn how to accelerate growth by meeting local customer expectations:

MENA: Explore how Middle Eastern retailers prioritize personalization and drive demand by refining every step of the customer journey.

Europe: Learn how retailers balance technological innovation and economic pressures to deliver exceptional customer journeys.

Africa: Discover how African retailers address the distinct needs of formal and informal markets while leveraging eCommerce to engage a youthful and digital-first population.

Gain access to insights from your region to drive your business forward in the retail industry.