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Title
Transport and logistics messaging trends 2024
By analyzing over 473 billion mobile channel interactions between businesses and their customers in in 2023 we have been able to identify the latest messaging trends shaping the transport and logistics industry.
Mobile channel growth continues
Driven by a trend towards a more conversational style of communication, mobile messaging in the transport and logistics increased by a significant 37% in 2023.
We are seeing businesses making themselves available throughout the shipping journey on the channels that their customers use. A person can now get shipping quotes, track shipments, and even schedule deliveries all within a single chat thread on their favorite app.
Transport and logistics channel trends
53%
increase in the use of AI chatbots
78%
increase in conversational support channels
29%
more conversational marketing interactions
The top channel combinations in the transport and logistics industry
SMS remains the linchpin channel for businesses using multiple channels to ensure that key messages are delivered, but businesses are making greater use of chat apps that are popular in each region.
24%
SMS + WhatsApp
18%
SMS + Voice
12%
SMS + Viber
