SMS has become one of the most widely used channels for business messaging. Being available on every mobile phone worldwide and highly reliable makes it the ideal choice for many B2C communication strategies.

91%

of the global population uses mobile phones in 2023

98%

open rate

95%

of SMS messages are read within 3 minutes

Discover all you need to know about SMS for B2C communication

What are the benefits of SMS?

As a communication channel, SMS is more powerful than you might think. It can help you reach more customers, achieve high open rates for campaigns and reduce messaging costs, helping your see significant returns on investment.

What are popular use cases for SMS?

SMS offers the opportunity to build use cases for marketing, customer support and authentication. Download our eBook to get a deeper look at tried and true use cases on SMS.

What industries use SMS?

SMS is versatile as it is available to consumers worldwide, making it the ideal channel for virtually any industry. From healthcare, banking, retail and travel, SMS can help boost your communication with customers.

How do I know which number to use?

Depending on the use case and your region of operation, you will have to provision different kinds of SMS numbers to send messages. These include short code, long code, 10DLC, and alphanumeric. Read more about how to choose the right numbers in our SMS guide.

Download the guide