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Title
RCS: a new era of customer engagement
In collaboration with IDC, we explore how rich communication services (RCS) are transforming customer engagement in the Asia-Pacific (APAC) region to create interactive, personalized experiences that drive brand loyalty and enhance communication.
The global user base of Android and iOS smartphones has reached a massive 5 billion. With Android — and now iOS — supporting RCS, their cross-platform reach presents a significant opportunity for brands to send messages that will land directly on their customers’ phones, overcoming mobile app fatigue.
RCS messaging provides secure interactive experiences by using a phone’s native messaging app and carrier network to deliver feature-rich content. The secure and integrated nature of RCS enables seamless movement for customers between stages and allows brands to deliver relevant, personalized communication at every stage to create two-way, frictionless customer engagement.
What you’ll find in this eBook
This eBook will provide insights into the growing adoption of RCS in APAC, and how brands can leverage rich media messaging to effectively personalize the customer journey and drive satisfaction.
- Unlock the power of RCS and deliver secure interactive experiences
- How to leverage RCS to be a trusted voice that reduces phishing risks
- What brands need to consider when adopting RCS and how to get started
Download the eBook and discover how RCS is transforming brand interactions across the Asia-Pacific region with personalized, secure, and rich customer experiences.
