Unlocking the potential of generative AI in CX

In collaboration with IDC, we explore the rising adoption of generative AI in shaping customer experiences (CX) in the Asia-Pacific region and what brands should know about leveraging this technology to elevate CX.

The growing popularity of GenAI

Generative AI has captured the attention of brands and customers around the world. As we learn more about how this technology can be used, businesses are looking to leverage it to set them apart from the competition by creating unique customer experiences and improving the overall customer journey.  

Many Asia-Pacific C-suite leaders view GenAI as their top investment area for 2024-2025. In fact, brands across industries have already started to adopt GenAI: 

74%

of transportation and logistics brands

72%

of telecommunications and media brands

59%

of banking and finance brands

49%

of retail and hospitality brands

What you’ll find in this eBook

This eBook will provide insight on the growing trend of GenAI in building customer experience strategies, and how brands can leverage AI to effectively automate and personalize the customer journey and improve pain points.

  • Learn about modern challenges GenAI solutions can help resolve
  • How to leverage GenAI through the entire customer journey
  • What brands need to consider when adopting this technology and how to get started

Download the eBook and discover how GenAI has transformed the Asia-Pacific region with new, unique, reliable, and compliant customer experiences.