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Title
Messaging Trends Report 2025
Discover the current trends in business communication based on 530 billion mobile channel interactions that took place on our platform in 2024.
In the past year mobile messaging has undergone a significant shift, shaped by AI, conversational marketing, and Apple’s support for RCS.
By analyzing the 530 billion channel interactions on our platform and breaking the stats down by region, vertical, use case, and channel has allowed us to clearly identify how brands are refining their conversational communication strategies, and how they are using AI to improve the experience of their customers through practical, safe, and effective use cases.
14x
53%
51%
Report highlights:
Just some of the trends that you will discover in the report include:
- RCS growth: How global RCS traffic has increased exponentially after Apple started supporting the channel on its devices with the release of iOS 18 in September 2024.
- How enterprise brands are actually using AI: How analysis of AI Hub’s first full year of data shows us what industries are using AI the most, and what the key use cases are.
- How top brands are achieving CX maturity: From adopting the ideal channel mix for every region to using data and AI effectively, we analyze the messaging strategies of leading brands to identify the 7 communication habits that give them the edge.
- Messaging growth in APAC: How significant demand for RCS in regional markets, and the adoption of Western sales tactics with a local twist are driving the biggest global increase in messaging.
- Detailed regional analysis: We dive into the stats for every global region to identify trends impacting business messaging in your country.
Download the report to get valuable insights to help you to evolve your own messaging strategies to forge closer relationships with end users and customers.