Yespo: 459% revenue growth using Viber via Infobip’s wholesale solution

Challenge

Yespo is a customer data platform that helps automate marketing for online businesses that want to leverage large volumes of data to communicate with customers over various messaging channels.  

In an aim to enhance their omnichannel capabilities, Yespo were on the lookout for a wholesale partner that could add Viber to their existing portfolio of channels.  

Adding Viber was strategic to enhance the omnichannel features of their platform due to: 

Yespo needed a wholesale communication partner that would ensure easy integration of Viber Business Messages to their platform and enable their clients to create flows for use cases such as cart abandonment, newsletters, and promotional offers via Yespo’s platform with ease. Thereby increasing the number of messages sent via the Yespo platform and revenue as well. 

Solution

Yespo chose Infobip as a wholesale partner to enable personalized brand-to-consumer connections, enhance the customer journey and drive conversions in 190+ countries with Viber.

With Infobip, Yespo was able to provide their clients with a variety of Viber Business Messages implementation options, and Viber Business Messages API for flexibility. 

The combination of Viber’s guaranteed deliverability, Infobip’s flexible APIs and Yespo’s personalization capabilities ensured businesses had one-to-one communication with each customer. This in return helped Yespo provide a more comprehensive omnichannel solution to their clients along with new use cases. 

Now, marketers can segment customers and add dynamic content to messages based on their campaign interactions, website or app behavior, events and more to send personalized messages over Viber.  

With Infobip, Yespo can offer various use cases over Viber:  

Results

The collaboration with Infobip helped Yespo take their omnichannel capabilities to the next level, which directly impacted the number of messages sent and revenue achieved.  

Since implementing Viber via Infobip the number of messages sent via Yespo platform increased 17 times. In the last five years of using Infobip they saw a 245% year-on-year growth in supplier interactions, leading to a 459% increase in revenue. 

In fact, some of Yespo’s clients noted that Viber became their number one channel for repeat purchases. 

Brazil and Ukraine based eCommerce marketplace Shafa that hosted more than 300,000 sellers and 20,000,000 products used Viber via Yespo for omnichannel cascade campaigns, in case emails weren’t delivered.  

They segmented customers with more than 20 purchases in the last 30 days and sent them a personalized promotional Viber business message containing a link and dynamic content. These messages resulted in 2.5x more orders at half the operational cost. 

Superstore Auchan Ukraine used Yespo to engage with customers via Viber. Customers who abandoned their cart were sent a promotional Viber business message asking them to complete their purchase.  

This resulted in 20% of total revenue coming from Viber users and of that, 70% was due to the cart abandonment trigger. 

After the success of Viber Business Messages, Yespo is now exploring the use of Viber Bots via Infobip.