GTBank: Achieving an ROI of over 200% via Email and analytics

Challenge

GTBank’s customers were used to coming to the branch for all their queries and needs. In order to reduce waiting times, reduce queues and optimise in-branch resources, GTBank wanted to encourage usage of digital banking channels for most day-to-day account activities. With a variety of innovative products service offerings already on the market, including a fully-fledged digital banking offering, GTBank was confident that its customer base would appreciate the convenience of its innovative services, but encouraging them to break old habits and try the services was a challenge.

GTBank needed a comprehensive email marketing platform that would not only communicate with customers but also help them understand how customers were behaving after receiving these communications.

Solution

GTBank already had an email communication solution, but soon realized that they required a more advanced feature set that would help them better understand customer behavior. They decided to reach out to Infobip for a solution to this challenge and to help them achieve their goals and improve branch performance.

Infobip’s powerful Email communications solution allowed GTBank to create rich, personalized emails that captured their customers’ attention, while managing a simple, easy-to-use interface made it easy to create communications that were hard to ignore and drove key messages home. Implementation was smooth and seamless with Infobip’s trademark customer support.

GTBank systematically implemented a series of email campaigns to convert customers to preferred digital products. The platform’s advanced analytics capabilities allowed them to understand what worked and what didn’t so they were able to fine-tune and optimize their campaigns to improve results. Campaigns included:

Result

GTBank found Infobip’s solution-based approach very effective in addressing their pain points.

Encouraged by the tremendous success of the email campaign, GTBank now plans to take its marketing campaigns to the next level by introducing additional communications channels to increase their customer engagement. Delighted with this success, the bank is now looking to rollout Infobip’s other messaging solutions.