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Explore a wide range of topics, get inspired by the latest trends, and learn how to create conversational experiences that make an impact on your bottom line.
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What is 2FA: Everything you need to know
Find out how two-factor authentication (2FA) can be used most effectively as part of an omnichannel authentication solution that puts the emphasis on the customer experience.
What is phygital marketing? 11 examples of phygital experiences
Let’s explore everything you need to know about phygital marketing and how it can help you build a successful marketing strategy.
Finding the right CPaaS vendor using the Gartner® Magic Quadrant™ report
A practical guide to using the Gartner Magic Quadrant report for CPaaS to help you choose the right cloud communication provider for your business.
Ensuring that the future of artificial intelligence is a positive one
Infobip’s head of product Krešo Žmak was interviewed for Medium to provide his take on the future of artificial intelligence. Here are the highlights.
What is P2P and A2P messaging?
Discover the key differences between P2P and A2P SMS and find out which one is better for your business.
What are WhatsApp Channels and how to use them for your business
Discover how businesses can leverage WhatsApp Channels, a private broadcasting tool to boost customer engagement and drive sales.
What is omnichannel marketing?
The term is used all the time, but what does it actually mean? More importantly, how do marketers build an omnichannel marketing strategy that delivers results?
How to collect WhatsApp Business Platform opt-ins
Learn everything you need to know about WhatsApp opt-ins, why they are important, and how to successfully collect messaging consent from customers.
How generative AI can boost customer experience 10X through customer data platforms
Transform customer experience with generative AI by providing targeted offers, personalized content, and identifying emerging trends.
What are confirmation emails and how to use them?
In this blog, we uncover the basics of confirmation emails, some best practices – and also how using them increases customer engagement. Learn more!
3 ways to elevate Halloween marketing campaigns
Discover three ways to elevate your Halloween marketing campaigns and bring home more treats while avoiding tricky situations.
Overcoming the challenges of omnichannel marketing data management
Find out how to overcome data management challenges in omnichannel marketing, elevate your marketing game, and exceed customer expectations.
How your company can leverage datafication for growth
Explore how datafication can help optimize processes, personalize experiences, and improve decision-making across industries.
4 conversational commerce use cases that are boosting CX in APAC
Find out why industry leaders in APAC are investing in CPaaS and discover what are the leading communication trends in this pioneering market.
3 SMS campaigns that successfully leveraged API
Discover the power of SMS campaigns with API integration. See how 3 campaigns leveraged this feature successfully. Boost your reach today.
The ultimate guide to email automation
The only email automation how to guide you will ever need – packed with practical advice and worked examples. From creating triggered emails to building nurture flows that convert – we cover it all.
Research: How mobile fraud prevention is a team effort
Anyone could become a victim of mobile fraud. We look at the latest research and how it shows that the solution relies on all stakeholders doing their part.
Digitalizing insurance through conversational customer experiences
Learn how LAQO and Infobip ‘s partnership is digitalizing customer communication in insurance and taking customer experience to newer heights.
Customer value management in telcos: Future-proof tactics that work
Learn what is customer value management and how Infobip helps telcos deliver value at every touchpoint throughout the customer journey and their entire lifecycle.
How to detect and block SMS pumping fraud
Learn all about what SMS pumping is, 5 red flags to look out for, and how to prevent it from harming your business.
13 reasons why you should upgrade to WhatsApp Business Platform for your customer service
Find out why WhatsApp Business Platform is great for customer service over Infobip’s communications platform.
Cloud contact center + omnichannel partnerships: Creating impactful conversational journeys
Get an inside look at how Infobip’s partnership with Vocalcom has brought about new and innovative conversational journeys and use cases.
Customer service automation: Advantages and examples
Explore how customer service automation can empower your support strategy and help your customers get the answers they’re looking for – when and how they want.
How to choose an SMS API provider
Choosing the right SMS API provider can be a daunting task. This is why we created a helpful guide to walk you through the process of how to choose the SMS API provider that’s right for you!
How to build a Facebook Messenger chatbot
Everything you need to know about creating a chatbot for Facebook Messenger, including the unique Messenger benefits you can tap into, and step-by-step instructions on how to build your own chatbot with no coding knowledge required.
Meta Threads: Reimagine the future of customer experience
Learn how businesses can elevate their CX strategy using Threads by Meta as a new channel for customer engagement.
GDPR regulations and best practices for transactional emails
When sending transactional emails does GDPR require you to get opt-in first? Can you add campaign links to the email footer? We answer these questions and many more.