How B2B platforms can manage 10DLC campaigns
Deep dive into how your 10DLC campaign journey can be made easier with a Tier-1 provider.
In today’s rapidly evolving business environment, the demand for quick and effective communication solutions has never been more critical.
For B2B platforms, like yourselves, operating in North America, the need to streamline your 10DLC registration process and offer seamless messaging solutions to your clients is paramount.
However, while 10DLC offers exciting opportunities for personalized and permission-based mobile messaging over SMS and MMS, managing these campaigns for multiple clients can be a complex undertaking for B2B platforms, due to the intricacies of registration and ongoing compliance.
Enter Infobip’s CPaaS X — a transformative modular API solution that significantly simplifies and accelerates the launch of 10DLC campaigns.
Let’s explore how 10DLC with the power of CPaaS X makes the campaign management both swift and efficient for B2B platforms.
Understanding 10DLC
Before diving into the mechanics, it’s essential to grasp what 10DLC is. The term stands for a 10-digit long code, which facilitates application-to-person (A2P) messaging. This enables businesses to communicate with customers using standard 10-digit phone numbers. With benefits like local presence, reduced costs, and carrier approved messages 10DLC presents a cost-effective alternative to traditional long codes for businesses aiming to enhance their communication strategies.
Some of the top use cases include:
- OTP traffic
- Shipping alerts
- Appointment reminders
- Confirmations
- Political campaigns
Why 10DLC matters
215%
215% year-on-year increase in 10DLC campaign registrations Source: MEF
This means B2B platforms can make the most of this growing revenue opportunity by tapping into small business enterprises for whom 10DLC is the new regulated way to reach out to customers.
The power of 10DLC with CPaaS X
Now, let’s delve into CPaaS X, our modular API solution designed specifically for platforms.
Unlike other providers that require manual interaction through a user interface, CPaaS X offers a fully automated, full-stack API solution. Along with giving you the flexibility to choose between using APIs, UI, or a combination of both.
The automation covers every stage of the 10DLC journey — from creating environments and provisioning resources to onboarding customers, sending traffic, and receiving customizable reports — all managed via API.
So, you’re up and running within 24 hours, without the need of any heavy lifting from your end.
Steps to launch a 10DLC campaign
Launching a 10DLC campaign entails several crucial steps, ranging from selecting a messaging provider to meeting compliance requirements. Platforms must navigate the registration process meticulously, which includes submitting business information, defining message types, and adhering to compliance regulations.
Some of the challenges include:
- Campaign registration complexity: Registering campaigns can be a complex process. It involves registering the brand, providing detailed information about the campaign, including the use case, target audience, message content, and opt-in methods. Once that is done, a number needs to be assigned to the campaign.
- Strict compliance requirements: The U.S. has strict guidelines for campaign content and messaging practices. B2B platforms need to have robust systems in place to ensure client campaigns adhere to these regulations, which can include limitations on messages, clear opt-out instructions, and avoiding spammy language.
While this journey might seem overwhelming, our Tier-1 Direct Connect Aggregator (DCA) status simplifies the entire process.
With direct connections to U.S. mobile network operators, you can be assured of quicker approvals and launch times, along with timely feedback on how you can improve campaigns.
This eliminates the need for intermediaries, making campaign management more streamlined and cost-effective. And our dedicated team handles registration and compliance, offering robust support to platforms of any size.
Market-ready in 24 hours
Our experts handle all the heavy lifting, ensuring faster 10DLC provisioning and compliance. By removing intermediaries, you significantly reduce the costs associated with registering and managing campaigns, thereby accelerating the time it takes for a campaign to go live.
This efficiency allows you to allocate your resources more effectively and reinvest the savings into core business functions. With Infobip, platforms can transition from registration to market within just 24 hours.
This rapid scalability is crucial in today’s competitive landscape, as it enhances customer experience by enabling immediate message dispatch. Consequently, clients can start generating revenue almost instantly.
A real-world scenario: CPaaS X and 10DLC in action
Imagine you are a platform handling multiple client campaigns per day. You can instantly obtain available numbers through APIs and select the desired local area code. And to help you scale, our experts would be always on hand to help you keep track of the campaign and end-to-end 10DLC process.
Our solution’s automated APIs ensure immediate channel functionality and prompt message delivery. As events like promotional sales trigger SMS and MMS notifications, users can track performance and optimize strategies in real-time using CPaaS X’s advanced analytics and reporting tools.
Designed for platform scalability
Our CPaaS X solution empowers platforms to accelerate 10DLC deployment and streamline communication management.
With direct U.S. operator connections, automated processes, and comprehensive features, platforms can navigate business messaging with confidence and efficiency.
Our Tier-1 DCA status, combined with CPaaS X’s advanced capabilities, opens new avenues for growth and success in the digital era.
In summary, this is a groundbreaking combination that simplifies the complexities of launching and managing campaigns that enable you to thrive at speed.
