Gamania: Data and AI transform gamer to game-changer

The gaming world is no longer a niche hobby; it’s a global phenomenon reshaping how we connect, entertain, and interact. While technology blurs the lines between the real and the virtual, players are stepping into immersive worlds where they can be anything and anyone they desire.  

To achieve this level of engagement, companies are increasingly turning to data and AI. Gamania, a pioneer in this space, is creating interconnected worlds that weave together games, stories, and other forms of media to offer unified experiences. 

To learn more about Gamania’s journey, we sat down with Benjamin Chen, Chief Strategy Officer ＆ Head of AI Innovation Lab, and Chasel Su, Head of Big Data Center ＆ Co-Head of AI Innovation Lab. They shared valuable insights into how Gamania is leveraging technology to scale its business and enhance customer relationships.

Three trends shaping the future of entertainment 

As consumers seek deeper engagement, more immersive experiences, and richer connections, companies are responding with creative solutions to meet consumer needs. 

Pan-entertainment approach 

Players are no longer escaping reality when playing games, they are bringing real-world elements into these digital spaces. They are shopping for virtual goods, building communities, and forging friendships that extend beyond the game itself. Blurring lines between the physical and digital worlds has created a new era of engagement, where players are not just consumers of content but active participants. 

This shift has inspired companies to think differently about entertainment. They are realizing that producing individual games or movies isn’t enough. What they need is to create a whole world of experiences that connect with people on a deeper level. 

Pan-entertainment does just that. It connects different forms of media—gaming, anime, dramas, films, and online literature—to tell richer stories and build stronger bonds with their audience. 

Gamania has embraced the pan-entertainment approach. They have evolved from their roots as game developers to offer a diverse range of entertainment, all while using technology to create meaningful and personal experiences, including:  

• Games: Immersive worlds and interactive narratives that captivate players. 
• Media: Movies, anime, dramas, and news media that tell compelling stories, build emotional connections, and enhance user personalization through AI-driven recommendations.
• Online literature: Novels and comics that expand fictional universes and deepen engagement.
• eCommerce: Effortless integration of virtual goods and real-world merchandise.
• E-payment: Convenient and secure payment solutions that enhance the user experience.

Artificial intelligence (AI) 

AI is everywhere, and it’s also transforming how experiences are designed, delivered, and enjoyed.  

For example: 

• Personalized recommendations: AI algorithms can analyze player behavior and behaviors to suggest relevant movies, shows, music, books, and games, ensuring a personalized entertainment experience. Gamania uses AI to personalize content and offers, ensuring that each user has a unique journey. 
• Interactive storytelling: AI tools can help generate dynamic narratives where users’ choices influence the story. Companies like Gamania can use AI to create exciting possibilities for interactive movies, personalized novels, and games with unique storylines that adapt to individual players. 
• Fraud detection: AI can detect suspicious patterns during account creation and login, such as multiple accounts created from the same device or IP address or login attempts from unusual locations. Gamania uses AI for fraud detection in their businesses dealing with virtual currency and points to protect their players from fraudulent activities.  
• Chatbots: Chatbots can be used in various ways, from virtual companions and customer support to automating tasks or sending marketing offers. For Gamania, AI chatbots help gain a deeper understanding of their customers’ needs and preferences.  

Data 

In the entertainment industry, data not only tracks views, listens, or purchases but also provides a deep understanding of audience preferences, behaviors, and motivations. This way, companies can create personalized experiences that resonate with individual preferences and foster lasting connections. 

As Chasel explains, “All applications that involve AI or big data must be based on a big data platform.”  

This data foundation is not just a technical necessity—it’s the starting point for everything Gamania does to enhance the customer experience. They use this data to: 

• Personalize content and offers: Gamania can tailor their offerings to individual needs by analyzing user behavior and preferences. 
• Improve customer service: Data provides insights into customer issues and pain points, allowing Gamania to proactively address concerns and provide better support. 
• Drive innovation: By understanding how users interact with their services, Gamania can identify opportunities for innovation and create new experiences that resonate with their audience. 

These trends are not isolated forces. They are interconnected and mutually reinforcing. Ultimately, they all point toward creating a customer-centric approach. Always one step ahead, Gamania proactively identifies and adapts to emerging trends, ensuring they remain a leader in the industry.  

Gamania and Infobip: A partnership that delivers results  

However, their ambition to be at the forefront of innovation presented a challenge: how to make their sophisticated data and AI initiatives accessible and actionable for all teams. Their self-built big data system was primarily geared towards technical personnel. Operational and marketing staff who needed customer insights for effective engagement faced issues.  

This is why they decided to partner with Infobip to provide crucial solutions that bridged the gap between data and actionability. Here’s how: 

Democratizing data access 

When it comes to creating truly engaging experiences, data is key. But sometimes, having the data is not enough, you need the right tools, too. 

Our Customer data platform (CDP), People, and customer engagement solution, Moments, provided Gamania with the tools they needed to democratize data access across their organization.  

The user-friendly interface and broad integration capabilities of our solutions allowed Gamania to effortlessly transfer data from their complex big data system into a format that was easily accessible and understandable for all teams. Central to this process is our CDP, serving as the core bridge connecting their AI data for effective customer engagements. 

This way, Gamania’s operational and marketing teams can use valuable customer insights regardless of their technical expertise. “Our ultimate goal is to empower everyone in the company to leverage data,” Chasel emphasized. 

Enhancing customer interaction 

Beyond data accessibility, Infobip also enabled Gamania to engage directly with their customers through various channels, including SMS messaging and email marketing.  

Now, Gamania’s teams can quickly identify target audiences and deliver personalized messages, significantly improving customer interaction and engagement. 

The result? 

Gamania reported a remarkable 10x increase in user retention rates and a 50% improvement in operational efficiency. By empowering their teams with accessible data and effective communication tools, Gamania was able to transform their customer engagement strategies and drive significant business growth.