Conversational AI in marketing

The digital marketing industry is evolving faster than ever! And with every new tech development comes the opportunity to create even better results for your clients. Digital Marketing Agencies (DMAs)  looking to differentiate themselves from the competition need to ensure their strategy includes one important element: Conversational AI.

Read on to learn more about the benefits of conversational AI for marketing and how it can boost your customer engagement and drive ROI.

Just like speaking with friends and family, conversational marketing enables businesses to engage with customers at scale and deliver more personalized experiences through one-on-one conversations over the customer’s favorite channels.

Integrating conversational AI could pose new business opportunities for your DMA and take your business strategy to the next level. Whether integrated into various social channels, a website, or a mobile app, AI can help humanize automated interactions on a personal level.

Interactive communication brings accessibility and personalized conversations to your clients’ prospects and customers anytime and anywhere. Now that we have a basic understanding of conversational AI let’s find out how it can elevate your marketing agency and supercharge your clients marketing strategy.

When you think of conversational AI, images of robots with the ability to think and carry out basic human tasks immediately come to mind. But due to evolving technology, conversational AI is now a complete digital marketing solution capable of automating repetitive tasks, improving efficiency, and enhancing engagement at each stage of the customer journey.

Here are a few ways that conversational AI can improve your marketing efforts:

Using chatbots to engage with customers in a more personalized and interactive way, businesses can target specific customer segments with relevant offers and messages, leading to higher conversion rates and, ultimately a higher return on investment for each marketing campaign.

Chatbots can provide quick and efficient responses to customer inquiries, addressing common questions and concerns in real-time. This enhances the overall customer experience and helps businesses build stronger relationships with their customers by providing instant and tailored support.

Using chatbots as an interactive channel to engage with customers enables businesses to capture the attention of their target audience and keep them engaged throughout the customer journey. This increased engagement can lead to higher brand loyalty and customer satisfaction, ultimately driving repeat business and referrals.

And as AI-powered chatbots become more prevalent, businesses need to integrate conversational marketing as a part of their overall customer engagement strategy. This combination enables digital marketing agencies to help their clients better connect and engage with existing and potential customers resulting in the following:

Let’s find out how these advantages translate to real-world use cases and examples of conversational AI in marketing.

Conversational AI enables brands to have full-fledged conversations with customers as if they’re conversing with a real person. A recent report indicates that 90% of brands surveyed claimed measurable improvements in their resolution speed for customer complaints and overall customer satisfaction when using conversational AI.

In digital marketing, chatbots are used to optimize the customer journey while also scaling engagement efforts. When you incorporate generative AI into the picture, these bots will serve as a transformative force enabling marketers to unlock new levels of efficiency, personalization, and performance.

Here are a few real-world use cases in which conversational AI is transforming digital marketing:

Conversational campaigns can offer targeted content and customized conversational styles based on customer demographics, language preferences, interests, and purchase history. This will ultimately improve your targeting, increase engagement and drive conversions.

Conversational automation allows you to automate specific repetitive tasks such as campaign management and scheduling, personalize content and optimize campaigns to engage with customers anytime and anywhere, resulting in streamlined processes and enhanced operational efficiency.

AI-powered conversational tools are designed to boost the return on ad spending (ROAS) of marketing campaigns and create stickiness with clients through personalized experiences, ultimately resulting in increased customer lifetime value (CLV).

Leveraging data insights gathered from conversations to deliver relevant campaigns that trigger personalized experiences anytime, anywhere, and across the entire customer journey.

Conversational AI allows you to analyze large volumes of data, identify behavioral patterns and make data-driven decisions based on the findings. These insights can be used to allocate budgets effectively, predict customer behavior and anticipate outcomes that drive results.

Gone are the days when you had to generate leads through long and boring online forms. By now, businesses should know that consumers are looking for quick, accessible, and convenient ways to engage with brands. And what’s the best way to do it? Implementing interactive two-way messaging and innovative AI tools to drive:

To help you understand more about conversational AI, watch the video below and see how our partner Bruketa&Žinić&Grey an advertising and branding agency is helping their clients deliver conversational experiences at scale.

Incorporating conversational AI into your marketing agency sounds like the ideal solution to elevating your business. And while it brings numerous benefits to your business, there are some challenges obstructing the adoption of this technology at scale. Here are a few to consider:

Conversational AI is an evolving field, and maintaining and improving your customer engagement over time is crucial. Addressing these challenges requires careful planning, management, training, and investment in specialized personnel and hardware infrastructure to ensure your DMA can effectively leverage these technologies and achieve its strategic goals. Let’s find out how Infobip can help.

Partnering with a leading technology partner can help you monetize revenues, boost customer engagement, optimize lead generation and enhance scalability.

We can help you cover all the touchpoints across your customers’ journey, From simple use cases to the most complex conversational scenarios, we provide a tech stack that enables conversational experiences as part of an overall communication strategy to help you minimize costs and optimize resources.

And as a leader in CPaaS technology, we make sure our solutions are easy to integrate into your communication stack. Just plug and play.

We provide ongoing enablement services to support you with continuous improvement, product training, and maintenance. And through our CX consulting solutions, you’ll be able to:

Infobip partnered with Micorsoft Azure OpenAI Service, and digital agency C3 Croatia – 01 Content & Technology, to create an AI digital assistant – SuperfoodChef-AI by Coolinarika. The AI assistant is conceptualized and designed based on human-centered design principles and nudge architecture. SuperfoodChef-AI can:

We partnered with Croatia’s first fully digital insurance provider, LAQO and Bruketa&Žinić&Grey to build an AI digital assistant, Pavle. The AI assistant was created to improve customer service with 24/7 availability, accessibility, and personalized support. Together with our chatbot building platform Answers, Bruketa’s team and Azure OpenAI Service, LAQO was able to launch a generative AI-powered assistant that:

The future of digital marketing is here. And by that, we mean conversational AI. It’s all about knowing your customers, predicting their behavior, and tailoring campaigns that drive results. Start building your conversational future with the best-in-class partnership.

By partnering with us, we can help you scale growth, expand your digital marketing efforts from customer engagement campaigns to additional services to grow your relationship with customers.

Combining the power of conversational channels, AI, and our customer engagement and data platforms, you can simplify your customer journey and ultimately drive more conversions. Digital marketing agencies can monetize revenues by selling these solutions to small businesses and enterprises or co-create their own to expand their product portfolio.

Together we can navigate the complexities and challenges of incorporating conversational AI into your marketing strategy and help your clients deliver superior conversational experiences that build customer loyalty and increase satisfaction.