Infobip named a leader in CPaaS by IDC MarketScape

Infobip was named as a Leader in IDC’s MarketScape: Worldwide Communications Platform as a Service report for 2021, which assesses cloud communications platform vendors based on the capabilities of their product and company today, and how well their strategy aligns with future customer needs.

IDC mentions a broad portfolio, global scale and footprint as key differentiators for Infobip, and highlights that the company has a great reputation for reliability and solid round-the-clock support. Infobip’s challenge is visibility, according to IDC: it’s “one of the most widely used CPaaS you never heard about,” but the acquisition of OpenMarket will provide a major boost.

The CPaaS industry grew by over 30% year-on-year in 2020, to $5.9 billion, but IDC sees challenges for new entrants. CPaaS platforms require deep internetworking with carriers and distributed IP and cloud assets to deliver quality voice calls and messages. They also need an extensive network of developers and marketing outreach to enterprises.