Vocalize

Lead acquisition through gamification: captivate your audience at events while generating big lead numbers.

Imagine chatbots that allow you to create gamified campaigns that turn simple voice messages into dynamic competitions powered by AI—all through the most popular communication platform: WhatsApp.”

Try beta version

Why do companies miss opportunities at events?

Inefficient Lead Collection

High Lead Churn

Lack of Engagement and Interactivity

Poor Lead Targeting & Follow-Up

Lead acquisition

  1. Participants must opt-in and provide details (e.g. name, company) before joining the Vocalize game
  2. This data is collected directly within the CDP (Customer Data Platform) People for effective lead generation
  3. The opt-in rate is is higher than traditional lead acquisition, thanks to the engaging and rewarding nature of the voice-activated game  

Gamification

  1. Once users submit their information, they are ready to engage in the game
  2. Participants must say a specific phrase correctly, adding an interactive twist (e.g., the voice note should resemble “Berlin skyline”)
  3. AI is then used to analyze the voice note, match it to the phrase said, and respond with fun, engaging feedback and details on how to compete
  4. The game itself is a strong motivator, but adding a prize or branded merchandise for the top scorer takes it to the next level
  5. The combination of fun, competition, and rewards boosts participation and leaves a lasting impression

How to set it up?

GenAI analyzes the voice note, matches it to the phrase, and responds with fun, engaging feedback and competition details.

Setting up Vocalize is quick and easy, with just three key steps to follow (and you’ll be guided through each one in our Beta version):

  • 1. Create your AI chatbot
  • 2. Set up tags for audience segmentation
  • 3. Add the GenAI application in Exchange

How does it work?

  • 1. Lead scans the QR code that opens the WhatsApp chatbot
  • 2. The lead sends a voice message with specific instructions
  • 3. Lead is stored in the leaderboard
  • 4. AI evaluates similarity with the desired image
  • 5. Chatbot sends info about the score back to the user

Previous event results

*gathered from WeAreDevelopers, 2024

75% additional leads

We achieved 75% increase in leads at the conference compared to what would have been obtained otherwise.

6190 voice notes sent

With the maximum of 460 voice notes from a single user.

4.38h total duration of notes sent

With an average of 2.7 seconds per message, all voice notes combined totaled 4 hours and 38 minutes over a day and a half.

Ready to try out Vocalize?


Try the beta version

Try out Vocalize Beta