Introducing Moments: Your Omnichannel Customer Engagement Hub
Companies digital transformation initiatives have been accelerated by uncertainties related to the pandemic and world events – leading to businesses striving to keep up with their customers’ demands for personalized customer engagement on their preferred channels.
We’re all set to take customer engagement to the next level by turning automated interactions into personalized human moments across multiple channels and are excited to announce, with immediate availability – Moments – our omnichannel customer engagement hub. Making it possible for you to drive better engagement with your customers across their channel of choice.
Moments makes creating and managing omnichannel messaging campaigns simpler and more effective, allowing you to create engaging moments where you can understand, empathize, and proactively reach out to your customers.
It offers a single view of customer profiles, and campaign performance across the customer journey, with the ability to personalize messages, improve campaign performance and connect multiple channels seamlessly.
In addition, Moments enables you to build lasting relationships through personalized engagement over the world’s most popular digital channels, including chat apps (WhatsApp, Viber, and Facebook Messenger), SMS, email, voice, mobile app messaging, websites, and emerging channels such as RCS – making the engagement more personal.
Brazilian fintech provider Juros Baixos powered their communications with Moments to educate and deliver the right financial solution and message to each customer on the channels they prefer.
With over 600,000 monthly visitors, Moments empowered us to create unique relationships with each customer, and enabled us to tailor our messaging to each one of them with the possibility of communicating on the channel of their choice. The biggest USP was to allow us to use different communication channels in the same automation flow.
Along with that it resolved one of our biggest pain-points – the need for proactive communication. With event-triggered flows, Moments helped us connect with our customers at the right time. And, the power of segmentation through customizable variables and tags allowed us to personalize each engagement.
Arthur Bonzi
Co-founder & COO, Juros Baixos
Moments is designed to provide:
Intelligent cross-channel campaign management: In just a few clicks create, orchestrate and run campaigns across our vast portfolio of channels through a single interface. Deliver and scale your messaging campaigns across the customer journey at the right time on your customers preferred channels.
Unified customer data: Create richer customer profiles by connecting, and unifying data from multiple sources – enabling you to understand their needs better and create personalized campaigns.
Smarter audience segmentation: Create hyper-personalized messaging campaigns at scale by segmenting audiences based on events, tags, behavior or special occasions.
Dynamic marketing automation: Increase value and relevance with real-time automated messages. Onboard, activate and reengage with multistep campaign automation, and create event and behavior-based triggers to respond instantly to your customers intent and actions.
Powerful analytics: Optimize your customer interactions by setting goals to track conversions, getting insight-driven funnel reports, and through event and segment analytics. Test which messages and channels get maximum engagement results with A/B testing.
The launch signifies our goal to bring a human touch to communications in today’s connected world where most people are consuming information through an app or a mobile phone. This starts by creating the moments, engaging in them, and then turning that into a relationship through personalized interactions. We’re here to help companies embrace the digital transformation required not just for now, but in the future.
Adrian Benic
VP Product, Infobip
