Conversational modules
Programmable Channels
Platform functionality
Business segments
Industry verticals
Department
Our services
Solutions for telecoms
The Infobip advantage for telcos
See why leading telecoms around the world choose Infobip to transform their network
Telecom CPaaS partnerships
Create new B2B revenue streams with our omnichannel communications platform
Telecom core & security
Anam Protect Firewall
Secure your network from SMS and Voice fraud with our firewall that protects 120+ operators
SMS Firewall
Ensure all A2P SMS traffic is properly charged and eliminate revenue leakage with our SMS Firewall
Community & Resources
Knowledge hub
Title
What is Fallback option?
A fallback option can be defined as a backup option reverted to when a primary option fails to make contact.
They are set up to create an alternate contact route when users find themselves in situations where they do not have access or connectivity to their ordinary means of contact.
At Infobip, we refer to fallback options and failovers, which are available for several communication channels when creating your customer comms. Fallback options allow you to decrease your overall delivery fails and conversions as they act as backups.
What is the difference between Fallback and Failover?
Failover and fallback are complementary processes. The failover process switches from a primary option to a backup (recovery) site; then, fallback returns to the original (or new) primary option after the failure of making contact.
How does Fallback work?
Fallback starts when something unexpected happens that we cannot control. It ensures message delivery when there are server-related issues by pushing SMS to Telecom Operators, therefore bypassing the servers. In that way, it is guaranteed that SMS is not delayed because of server issues. Because of bypassing the servers, delivery reports cannot be shown.
