Conversational modules
Programmable Channels
Platform functionality
Business segments
Industry verticals
Department
Our services
Solutions for telecoms
The Infobip advantage for telcos
See why leading telecoms around the world choose Infobip to transform their network
Telecom CPaaS partnerships
Create new B2B revenue streams with our omnichannel communications platform
Telecom core & security
Anam Protect Firewall
Secure your network from SMS and Voice fraud with our firewall that protects 120+ operators
SMS Firewall
Ensure all A2P SMS traffic is properly charged and eliminate revenue leakage with our SMS Firewall
Community & Resources
Knowledge hub
Title
What is click-to-WhatsApp?
Click-to-WhatsApp is a feature introduced by WhatsApp which enables businesses to publish ads on Facebook and Instagram.
It also allows customers to click and be transferred to a WhatsApp chat with a live agent or chatbot.
How do click-to-WhatsApp ads work?
When a business activates the click-to-WhatsApp feature for specific posts on Facebook and Instagram, a call-to-action (CTA) button that reads ˝Send Message˝, along with the WhatsApp logo, will appear at the bottom of those posts. When people click the CTA button, they will be redirected to WhatsApp, where a new conversation thread will begin with the business. Then a live agent or chatbot can greet them to start a conversation and provide support.
Click-to-WhatsApp Ad is a helpful feature for businesses that want to raise awareness among existing and potential customers that they are using WhatsApp.
