Platforms messaging trends 2024

Discover the latest communication and service trends for platform businesses based on an analysis of the 65 billion B2B interactions that were fulfilled on our platform for platforms over the last year.

Leveraging CPaaS to provide a more bespoke service and create new revenue streams  

With people using more communication channels than ever before, businesses are increasingly depending on platform providers to provide them with the capability to match channels with client preferences and use cases.


As a result, we have seen a 65% increase in the number of platform companies sending traffic with us and an 89% increase in the total number of platform interactions.


Download this report to find out which channels are growing the fastest in your industry and region, and how platform companies are helping their clients to build closer relationships with their customers through conversational interactions.

Conversational channel growth for B2B platforms

255%

more RCS messages sent.

105%

more Voice calls.

52%

increase in the use of Video calls.

These are impressive growth figures, but another conversational channel has seen a 500% increase in traffic. Download the report to find out which one.