Gamigo: Increasing gamer engagement with real-time SMS notifications

Challenge

Many of Gamigo’s global users opt-in to receive notifications about game updates and status changes so they don’t miss a thing – even when they are offline.

Gamigo used to send email notifications to share this information with them, however, the messages were often missed because players didn’t check their inboxes very often.

Receiving notifications over a channel they rarely use impacted players’ reaction time to the changes and updates happening in the game, which resulted in complaints to Gamigo’s support team.

Gamigo wanted to introduce a communication channel that would keep gamers consistently informed and engaged.

Solution

Since SMS messages are read within 3 minutes, Gamigo decided to use this channel through Infobip’s platform to deliver notifications that bring players back to the game.

Given their global gamer community, Gamigo found value in Infobip’s global reach and reliable network.

Gamigo delivers daily SMS alerts about in-game changes that may affect a player’s results or position, such as incoming attacks or character changes. Messages are triggered by players’ behavior and are delivered instantly to their mobile phones in real time – reaching them when they are both online and offline.

The easy deployment of Infobip’s solution for increasing engagement ensures there are no disruptions to the overall business and gaming experience.

Result

Using SMS as a communication channel increased gamer engagement and reduced complaints within just three months.

Now, gamers stay connected even when they’re not playing, and timely notifications give serious gamers the information they need to win.

Although notifications are a part of Gamigo’s premium package, 80% of active players have signed up, underscoring the value they provide to their player community.