Blog

Generative AI is here and we marvel at its astounding powers. But, can these powers be used for more nefarious purposes? Read to find out more!

With vastly improved versions of ChatGPT being released every few months, how is this affecting the CX landscape and what is Infobip doing to harness the power of large language models.

Learn how an improved marketing strategy and personalized interactions can increase retail sales this holiday season.

What is the conflict between customer data versus customer experience? Find out how to deliver great CX with customer data in this blog!

Dive into the current trends in business communication based on over 448 billion interactions that took place on our platform.

Should we be scared of sentient AI? What are advanced language models and what is their impact on our lives today and tomorrow? Find out more!

Everything you need to know to build an effective conversational marketing chatbot – including the rules around starting conversations, how to create a chatbot persona, and all the steps in the design and build phase.

What role do conversational AI chatbots play in conversational commerce and what can we expect next? Learn more!

How to use kinetic content and AMP features alongside deep personalization to create emails that stand out in your subscribers’ inboxes.

A CDP creates a single database that you can leverage to boost your CX. Read to know what a customer data platform is and how you can use it.

Your mobile app is your most valuable real-estate on your customer’s smartphone. Learn how you can leverage mobile engagement to ensure customer stickiness and app adoption.

Discover the ins and outs of developing an effective email marketing strategy plan to boost ROI and conversion rates.

Explore powerful alternatives to boosting abandoned cart recovery rates to improve conversion rates and bottom lines.

Check out new updates and features to help grow your business by reducing manual work for you and your customers.

Fraud not only costs telcos and businesses financially, but also brings down their trustworthiness, security, and affects reputation.

Deep dive into the conversational ecosystem and learn what you need to create the ultimate conversational experiences.

While online retail in South Africa continues to grow significantly, shopping habits are changing thanks to various channels to choose from in the customer journey.

Learn the ins and outs of the core capabilities that make up a dynamic customer data platform – and the additional ones that increase customer satisfaction and ROI.

Adapt to the evolving consumer buying journey with omnichannel marketing strategies for personalized interactions on mobile messaging channels

What are SIM farms, why should MNOs and enterprises be concerned about them, and what can be done to avoid them?

Join us for an overview of the latest chatbot technology, the types of chatbots now available, the secrets to chatbot conversation design, and some real-world chatbot examples.

Find out what the future holds for telecoms – from 5G to digital customer experience.

Read on to find out what options we added to simplify day-to-day activities for agents and marketers.

Vodafone Italy highlights their winning partnership with Infobip and how using an omnichannel communication strategy helped scale their business-customer relationships.

Find out what an SMS campaign is, how to set up a successful one, and explore different campaign ideas.

Learn more about what SMS marketing is, the benefits and best practices, top use cases, and how to get started.