Promote new products and services
Increase customer awareness and generate excitement for your latest offerings through promotional messages.
Pain points:
- Effective promotion of new products and services amidst the noise of traditional and digital marketing channels
- Identifying cost-effective channels to reach target audiences
- Maximizing engagement and conversion rates
- Coordination and managing multiple marketing channels simultaneously can be resource-intensive and time-consuming
How do new products and services promotions help?
- Promote new products and services efficiently and effectively across multiple channels
- Leverage SMS marketing, email marketing, push notifications, and chatbots to can reach your target audiences with personalized and timely promotions
- Increase visibility, engagement, and ultimately drive sales
- Utilize centralized management and analytics tools to track performance across channels and optimize marketing strategies for maximum ROI
- Collect invaluable first-party customer data which helps you provide personalized recommendations to cross-sell, suggest relevant products and services that complement
- Engage with customers instantly, delivering personalized promotions and product information in real-time. This immediate response capability increases customer satisfaction and encourages impulse purchases, driving sales of new products and services.
- Offer interactive experiences that go beyond traditional marketing channels, allowing customers to explore and learn about new products and services in a conversational manner
- Infobip’s chatbot platform provides businesses with valuable insights into customer interactions and engagement metrics, enabling continuous optimization of promotional strategies.
Business benefits
- Increase sales: Facilitate instant engagement and personalized recommendations, driving higher conversion rates and boosting sales of new products and services
- Enhance customer experience: 24/7 availability and interactive experiences ensure that customers receive timely assistance and relevant information, leading to greater satisfaction and loyalty.
- Optimize marketing efforts: Data-driven insights and seamless integration with other channels enable businesses to refine their promotional strategies and maximize the ROI of their marketing campaigns.
Promoting new products and services across industries:
- BFSI: promote new financial products and services
- Transportation & Logistics: promote new services, such as package tracking features and delivery options
- Healthcare: Promote new services such as telemedicine appointments and health screenings for improved access to care
- Travel: showcase new destinations, exclusive deals, and travel packages
- Retail: promote new products, seasonal offers, and loyalty programs
- Telcos: promote new services such as data plans and value-added features
Related use cases
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Promote subscription
Encourage customers to sign up for recurring plans with targeted messaging that highlights the benefits and value proposition.