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MMS MARKETING GUIDE / CHAPTER 3

How to choose the right MMS provider

Your MMS communication strategy can only be as good as your provider. Find out what to look for in a MMS service provider to ensure your interactions yield the best results.

MMS marketing examples

How to get started with MMS

Now that you know everything about MMS messaging, you’re ready to create successful messaging campaigns and drastically increase engagement with your customers.

The reliability of SMS combined with the power of interactive media makes MMS a very strong communication channel which shouldn’t be overlooked.

Choosing the most capable MMS provider will help you build the right use cases for your customers, reach your KPIs, boost engagement though MMS.

What to look for in an MMS provider

CHOOSING AN MMS PROVIDER

Number of direct connections

For messages to be delivered reliably and at speed, it’s important that your communication platform provider has direct connections to mobile network operators globally.

If they don’t have a sizeable number of connections, your messages will get routed through a third-party aggregator which could result in slow send rates or undelivered messages. This also makes it more expensive.

With a good provider, you can be sure that your message will be sent on time, to the right people, in the right order.

The Infobip advantage:

Our professional CX consultants are always on hand to help with onboarding, building out effective strategies and achieving your goals. Available 24/7, we make sure that no problem goes unsolved.

Robust omnichannel platform

An omnichannel communication platform gives you the capability to orchestrate the right use case for the right channel. With a great platform, you can create innovative marketing campaigns for any channel, automate communications and reach your customers globally.

It produces higher engagement rates than single channel solutions, enables wider reach and most importantly – gives you options.

If any issue arises with sending an MMS (be it network problems or limited capabilities on the customer’s side), you have other failover channels at your disposal.

The Infobip advantage:

Our omnichannel communication platform lets you leverage data with a customer data platform, automate and personalize journeys with customer engagement solutions, provide support with a contact center and CPaaS capabilities with over 18 channels.

Compliance regulations

Local laws and regulations differ from country to country. It’s important your provider has a local presence and is compliant with the rules of the region you send messages in.

Look out for standards and certifications like these:

PSD2, FINRA
ISO 27001 (2013) standard
Certified by BSI (British Standards Institution)
GDPR addressed and multiple data center locations

The Infobip advantage:

Infobip’s global presence keeps your communications in line with local regulations. We follow the highest standards of compliance, regardless of the country you’re operating in.

CX Consultancy

You should look for a provider that won’t leave you hanging when the bill is paid. They should help guide you through the whole process- all the while keeping the door open for any questions you might have.

Design and deployment of bespoke messaging solutions
Building and running campaigns
Data and analytics consultancy
Integrating your messaging infrastructure applications
Migrating SMS short codes with no downtime, hassle or missed messages

Availability, integrity and reliance

To protect your customers from data loss, check that the provider’s platform has high availability. You’ll want to see geographically distributed data centers so local outages or natural disasters don’t knock out the whole network.

The network architecture should be scalable, with no single points of failure or bottlenecks. Look for uptime service-level agreements of at least 99.99%.

The Infobip advantage:

We offer highly competitive deliverability and a 99.99% uptime SLA, anywhere in the world. Our widespread data centers enable you to consistently and reliably send messages without worry.

SMS as a failover channel

Lines should ideally be enabled with both SMS and MMS capabilities. Not all phones can receive MMS messages, so you should always have a back up plan to ensure your messages are being delivered.

If your customer can’t receive MMS messages for whatever reason, your message will automatically convert into a text-only SMS.

This way you can rest assured knowing that you can reach your customer no matter what.

The Infobip advantage:

We use intelligent routing to ensure that your message gets to the recipient in the best and most cost-efficient way.

Setting up your number

Customers are often looking for digital interactions when communicating with businesses.

Enabling your landline for multimedia communication helps customers that may not want to pick up the phone to call.

What’s more, if your current number isn’t MMS or even SMS enabled, it’s likely that you’re missing messages customers are already trying to send you. Ensure you can interact with your customers in the way they prefer.

The Infobip advantage:

We can have your number enabled within two weeks or source a new number for you. From here on, you’ll be able to set up automated conversation flows through that number.

What you should know about 10DLC for MMS

If you use mobile messaging to communicate with customers and employees in the US, you can send and receive MMS messages via 10DLC – the carrier-approved US business messaging route.

You can think of 10DLC as both a phone number and a route or system that has been designed for business messaging.

Long codes were designed for person-to-person (P2P) communications. They have low volume throughput and lack desirable security standards. Carriers have always considered them to be an unsanctioned messaging route so they’re looking to end their use.

Every organization that uses automated mobile messaging to connect with employees or customers in the US should be using 10DLC.

Benefits of 10DLC

Your business needs to own a registered number to start business communications- find out why you should chose 10DLC.

Lower costs

10DLC numbers run at a much lower cost than short codes in the US.

High throughput

With a healthy throughput via 10DLC, your messages are sure to be delivered.

Fast setup

Be up and running in minutes with a 10DLC number from Infobip.

10DLC for MMS via Infobip

With our 10DLC service you can view your entire inventory of originators (short codes, long codes, alphanumeric) – as well as provision and configure your 10DLC numbers.

Our Numbers and Short Codes solution lets you do everything you need to send and receive messages via 10DLC. This includes:

Search for and purchase multiple 10DLC numbers
Migrate your existing long codes
Register brand, campaign and use-case information
File a campaign brief with the US carriers that ask for it
Obtain a trust score to increase throughput of your campaigns
View status of campaigns and which 10DLCs are assigned to them
View a summary of your owned 10DLCs (and all other originators)

Bring your own carrier

Transferring your Short Codes to a new messaging solutions provider can be daunting. It risks downtime and undelivered messages which ultimately costs money. Your migration should run like clockwork – with no undelivered messages, no downtime, and no uncertainty.

To solve this, we’ve introduced Bring Your Own Carrier – a service which empowers businesses with a hassle-free Short Code migration process. We do all the heavy lifting so you can concentrate on your business and customers. We also take care of ported numbers and identify which number belongs to which carrier.

Why is this important?

Short Codes are valuable assets. The challenge when switching communication providers is that each carrier follows different migration processes at different speeds. This means that even a few weeks after you start migrating, your messaging traffic could be traveling through different providers; not to mention the struggle of trying to figure out which customer belongs to which carrier.

As a leading communication solutions provider, we have close relationships with all major carriers and long-established migration procedures in place.

Ready to add MMS to your messaging stack?

Talk to one of our experts to get started.

Continue reading our MMS guide

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Introduction to MMS marketing

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MMS marketing examples & tips

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How to choose an MMS provider

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