Conversational AI for sales: The future of selling

Imagine having a smart assistant that can assist you with follow up emails, automating repetitive tasks, engaging your customers in real-time, and guiding them through the buying journey—all while you focus on building relationships and closing sales. Sounds awesome right?
 
Conversational artificial intelligence (AI) is here to make your life easier and tackle those challenges head-on. By using conversational AI, you can streamline your communication processes, enhance customer interactions, save time and ultimately drive your sales performance to the next level.

Whether you’re a small business owner or part of a large sales team, understanding the potential of conversational AI could be your key to unlocking new opportunities and staying ahead of the competition.  

Read on to learn how conversational AI can enhance your sales strategy, improve customer interactions, and ultimately drive more revenue.

Conversational AI uses natural language processing (NLP) and machine learning (ML) to process commands, understand and provide relevant responses that can be easily understood.

Sales professionals who are using conversational AI in any shape or form are noticing a boost in their efficiency. It’s like having a smart assistant that streamlines your tasks and communication while you focus on building meaningful customer relationships.

But not only that, it also enhances customer engagement in several ways, delivering personalized experiences throughout the entire sales funnel.

When it comes to managing B2B customer engagement, conversational AI makes a big difference. Here’s how:

24/7 availability: customers can get immediate answers to their questions whenever they need them.

Proactive engagement: AI chatbots can handle multiple conversations at once, identify patterns in customer behavior and reach out with relevant suggestions or reminders.

Personalized interactions: Using an AI chatbot allows you to provide personalized responses based on acquired customer data, offering tailored recommendations that make every interaction more meaningful.   

Instant responses: Customers often seek quick answers. Conversational AI provides instant replies to common queries, reducing wait times for clients and emphasizing efficiency.

Now let’s explore some of the key benefits on conversational AI in B2B.

Conversational AI brings a host of benefits to B2B operations and serves as a valuable asset for sales teams. It automates workflows and scales operations, allowing teams to focus on what really matters—driving business success.

Conversational AI tools, like chatbots and virtual assistants, can interact with users in a more personalized manner. They gather information from conversations and use it to tailor responses and recommendations. This means that potential clients feel understood and valued, leading to stronger relationships right from the start.

One of the major tasks for sales teams is to sift through leads to find those that are truly promising. Conversational AI can automate this process by engaging with initial leads and asking qualifying questions. This helps in identifying high-quality leads early on, so sales teams can focus their efforts where they’re most likely to succeed.

Conversational AI can be integrated into the lead nurturing process so to take care of specific, less important tasks such as writing emails and content for nurture flows. This allows your sales team to focus their energy on the leads most likely to convert.

With Conversational AI, businesses can engage with customers any time of the day or night. This 24/7 availability means that potential prospects can get the information they need, when they need it, without having to wait for normal business hours. It’s a great way to enhance customer satisfaction and retention.

In addition, you can integrate your chatbot with a contact center solution for seamless agent transfer with complete conversation history for quick resolutions to complex queries.

As businesses grow, handling customer inquiries can become overwhelming. Conversational AI can easily scale to accommodate an increasing number of interactions without compromising on service quality.

This frees up your agents from repetitive tasks, allowing them to concentrate on more strategic activities, like building client relationships or refining product offerings.

Integrating conversational AI with your CRM allows for real-time data exchange between the two platforms, enhancing the efficiency of sales processes.

With this integration, conversational AI can access customer information, track interactions, and update records automatically, which enables your sales teams to have a comprehensive view of customer engagements without manual data entry

Conversational AI can be used in various ways to enhance the sales process, improve customer experience, and drive more revenue. Here are the the top six use cases:  

Streamline and accelerate the handoff from hot lead-to-sales, while also organizing support for current customers. Conversational AI can automatically direct the right leads to the right team member, making everything more efficient and smooth for everyone involved.

Conversational AI is capable of addressing frequently asked questions, resolving issues, and guiding customers through the purchasing journey. This type of automated support enhances the overall experience for your customers and gives you more time to focus on important tasks.

AI chatbots and virtual assistants can assist you with scheduling sales meetings, product demonstrations, or consultations for your customers. This not only streamlines the booking process but also reduces manual workload.

Use a conversational AI chatbot to identify potential leads, collect contact information from online interactions, and pre-qualify them before forwarding them to the sales team.  

An AI chatbot can train sales reps by simulating customer interactions. It can offer constructive feedback and suggest best practices tailored to different sales scenarios.

Conversational AI can help you analyze customer interactions, past purchases, or responses to send personalized promotional offers and identify cross-sell and up-sell opportunities.

Ride-hailing company Bolt partnered with Infobip to optimize the driver registration process and offer superior conversational experiences. To help them improve the registration experience and hit its conversion targets, we developed an optimized driver registration process over a WhatsApp chatbot, powered by our conversational cloud communication solutions. s a result, they achieved:

This fully digital insurance provider wanted to improve customer service with 24/7 availability, accessibility, and personalized support. Together with Infobip’s chatbot building platform Answers and Azure OpenAI Service, LAQO was able to launch a generative AI-powered assistant that:

In a recent collaboration with Master of Code, we created a Generative AI commerce chatbot for BloomsyBox to drive user engagement and create personalized greeting cards on Mother’s day. Bloomsybox was able to launch a generative AI chatbot that:

Choosing the right conversational AI platform can be a serious challenge, but don’t worry we’ve got you covered. Our communication platform enables you to:

Combining the power of conversational channels, AI, and our chatbot building platform, Answers, you can optimize your workflows, simplify the sales journey and ultimately drive more conversions.

Together, we can help you build the best conversational AI chatbot to streamline your operations and engage prospects and customers more effectively.