Send a Mobile push notification

Mobile push notifications are notifications that are displayed outside the mobile app when the app is not being used. These notifications are displayed in the Notifications center.

Use mobile push notifications to send automated communications to mobile app users based on their behavior in the app. Example: Based on events, tags, and end users' preferences and subscriptions in the mobile app.

To receive push notifications, the end user needs to enable notifications in their device settings.

You can send push notifications over the following.

• Flow in Moments
• Broadcast
• Infobip API

You can also use communication templates to create push notifications and provide a consistent communication experience to mobile app users.

Send Mobile push over Flow

Use mobile push in a flow in Moments.

Create the flow

1. On the Infobip web interface (opens in a new tab), go to Moments > Flows.

2. Select Create flow.

3. Configure the required entry point. Example: Change in Person profile.

   In the entry point, define the audience. Specify the tags and attributes that the person profile needs to have to be included in the flow.

   Note

   You can use different combinations of attributes and tags to make sure that the person profile meets the criteria for the flow.

   

4. Add the Send Mobile push element in the relevant section of the flow.

5. Configure the Send Mobile push element.

6. In the Send Mobile push element, configure the push notification.

7. Select Validate.

8. Select Launch now.

Mobile app users whose attributes changed after the flow started are automatically added to the flow.

The following image shows an example of a flow that uses the Mobile push channel.

Configure the Mobile push element

Select the Send Mobile push element to open the side panel and configure the following fields.

Sender

In the From field, select the mobile application that sends the push notifications.

Content

Select Push notification. Configure the push notification.

Configure delivery options

In-app expiration period: Specify the maximum period during which the flow delivers the notification within the app. This field is applicable only if you select Mirror push notifications inside an app in the push notification editor.

Push validity period: Set the period during which the flow tries to deliver the message to the end user. If the validity period is over and the message has not reached the mobile device, the message expires and is canceled automatically. For more information, refer to the Validity period documentation.

Enable delivery reports over API pull: Select this option to identify the number of delivered messages.

Push iOS Badge Number: Specify the number to be displayed on your mobile app's icon to alert the end user that a message is waiting for them. This option is available only in iOS.

Push Notification Preferences: In the Type field, select one of the following options.

• Silent: When you use this option, the notification is not displayed in the Notification center. Use this option to send delivery information to a mobile device over custom payload, or to show the notification within the app without showing a push notification.

• Standard: Show the notification as a push notification and within the app. You can also select the following options.

  • Play sound on device: You can either play a custom sound or use the default sound.

    To play a custom sound, you must have the required sound file uploaded in your application. Specify the name of this file in the Sound name field. For more information, refer to the Android (opens in a new tab) and iOS (opens in a new tab) documentation.

    To play the default sound, leave the Sound name field blank.

  • Vibrate (Android only)

Data payload: Select additional data from stored or imported contacts and add it to the message. This data is visible in message reports.

You can use placeholders from person profiles and tags. Example: first name and country. The default placeholder is a phone number.

You can use the data to find end user messages in Logs. Example: Use the phone number to find the messages sent to that number.

For more information about data payload, refer to the Data payload documentation. For more information about what you can do with the mobile apps audience data, refer to the Mobile audience profiling documentation.

Delivery time window: Set the time and time zone for your communication. For more information, refer to the Delivery time window documentation.

Send-time optimization: Enable the flow to determine the best time to send messages to end users. For more information, refer to the send-time optimization documentation.

Message sending speed: Use this field to control the rate at which messages are sent from the platform to the mobile app. Enter the number of messages that you want to send within a specified period. For more information, refer to the Message sending speed documentation.

Use failover

In some cases, the end user might not receive your push notifications. Example: The end user is not online or they have disabled push notifications. Add a different channel as fallback to make sure that the end user receives your message.

You can add multiple fallback channels. The flow performs an automatic failover to these channels in the order that you define.

To add a fallback, do the following.

1. In your entry point, either define the audience or use a predefined segment.
2. Add the Failover element.
3. Select Push as the first channel and define the message content.
4. Select another failover channel. Example: SMS.
5. Select Validate.
6. Select Launch now.

Send Mobile Push over Broadcast

A broadcast is a one-time communication with your mobile app audience. Use Mobile push over Broadcast to send targeted messages to selected audience segments.

Create the broadcast

1. On the Infobip web interface (opens in a new tab), go to Moments > Broadcasts.
2. Select Create broadcast.
3. Select Mobile push as the communication channel.
4. Configure the broadcast.
5. Configure the push notification in the broadcast.

Configure the broadcast

Configure the following fields.

Recipients

Specify the recipients of the push notification. You can do the following.

• Select recipients from People.
• Use tags.
• Select a predefined segment.

When you start typing in the field, the system automatically provides suggestions based on your person profiles, segments, or tags. Select View all in a category to view all available profiles for that category. Example: Select View all segments.

Sender

Select the mobile application that sends the push notifications. The system checks whether the recipients are associated with the selected app.

Content

Select Push notification. Configure the push notification

Configure message scheduling

To schedule the broadcast, go to the Message scheduling section of the Create a broadcast screen. Set the start date, delivery time window, and time zone.

Send-time optimization

Enable the broadcast to determine the best time to send messages to end users. For more information, refer to the send-time optimization documentation.

Configure tracking and reporting

Enable delivery reports over API pull

Select this option to identify the number of delivered messages.

Push delivery reports to webhook

Subscribe to receiving information in your webhook about delivery of messages.

Data Payload

Select additional data from stored or imported contacts and add it to the message. This data is visible in message reports.

You can use placeholders from person profiles and tags. Example: first name and country. The default placeholder is a phone number.

You can use the data to find end user messages in Logs. Example: Use the phone number to find the messages sent to that number.

Configure advanced settings

In-app notification expiration period

Specify the maximum period during which the flow delivers the notification within the app. This field is applicable only if you select Mirror push notifications inside an app in the push notification editor.

Message sending speed

Use this field to control the rate at which messages are sent from the platform to the mobile app. Enter the number of messages that you want to send within a specified period.

Validity period

The period during which the broadcast tries to deliver the message to the end user. If the validity period is over and the message has not reached the mobile device, the message expires and is canceled automatically.

The default value is 48 hours.

Badge

Specify the number to be displayed on your mobile app's icon to alert the end user that a message is waiting for them. This option is available only in iOS.

Notification settings

Select one of the following options.

• Silent: When you use this option, the notification is not displayed in the Notification center. Use this option to send delivery information to a mobile device over custom payload, or to show the notification within the app without showing a push notification.
• Standard: Show the notification as a push notification and within the app. You can also select the following options.
  • Play sound on device
  • Vibrate (Android only)
  • Wake up mobile app: The push notification wakes up the mobile app when the message is delivered

Configure the Push notification

In the Mobile push editor, configure the following fields. Select Finish editing after making the changes.

Create the notification

Title (Optional)

Add the title of the notification. You can add a maximum of 45 characters including spaces, special characters, emojis, and placeholders.

Message

Create the content of the notification. Personalize your message with placeholders from People profiles. Example: First name.

You can add a maximum of 2,048 characters, including spaces, special characters, new line, emojis, and placeholders.

Image (Optional)

Add media to the notification.

Maximum file size	5 MB
Supported file formats	.jpeg, .png, .gif In Android devices, GIFs are displayed as static images.

To add to the user experience, configure rich notification settings in the push notification. For more information about the supported formats and settings, refer to the following documentation.

• iOS (opens in a new tab)
• Android (opens in a new tab)
• Huawei (opens in a new tab)
• React Native (opens in a new tab)
• Flutter (opens in a new tab)

Save to Inbox (Optional)

This option is applicable if you use inbox for mobile push notifications.

Enable this option to save the notification in the app inbox after end user dismisses the notification. In the Topic field, select the topic to add to the notification.

Custom payload (Optional)

Add custom payload to the Push notification payload. You can use this information for later steps in the end user's journey.

To enable custom payload, select Custom payload.

In the Format field, select either Key/value or JSON and configure the fields.

On-tap action

Define the action to be performed when the end user selects the notification. Select one of the following actions.

• App home screen
• Open URL within a webview
• Page in mobile app
• Open URL in browser

Mirror push notification

In addition to showing a push notification, you can also show the notification within the app. When the end user is using the app, the notification is displayed as a pop-up within the app.

The mirrored notification uses the message title, message content, image, and on-tap action from the push notification.

Select the option and configure the following fields.

Primary Button: This button triggers the action that you select in the On-tap action field. In the Button text field, specify the text to display on the button. Example: Open.

Dismiss button: The end user can select this button to dismiss the notification within the app. In the Button text field, specify the text to display on the button. Example: Cancel.

Preview the notification

You can see what your notification would look like on an end user's device. You can preview the following.

• As a push notification or within the app.
• On Android and iOS devices
• As standard and expanded view

Mirror push notifications

In addition to showing a push notification, you can show the notification within the app. When the end user is using the app, the notification is displayed as a pop-up within the app and overlaps a part of the screen. Use this feature for scenarios when you want to get the full attention of the end user and ask them to do something.

This feature is useful for the following reasons.

• If the end user misses a push notification, they can get the notification within their app.
• Mirrored push notifications are triggered within the app even if the end user has opted out from push notifications.

Supported SDK versions

Mirrored push notifications are supported on the following SDK versions.

SDK	Supported version for mirrored push notifications
SDK for iOS	since 3.6.0 (opens in a new tab)
SDK for Android	since 1.13.0 (opens in a new tab)
SDK for Huawei	since 1.0.0 (opens in a new tab)
Plugin for Cordova	since 0.7.0 (opens in a new tab)
React Native	All versions
Flutter	All versions

Send mirrored push notification over Broadcast and Flow

You can send notifications within the app in the following ways.

• Show the notification as a push notification as well as within the app. Select Mirror push notifications inside an app in the Mobile push editor in the broadcast or flow.

• Show the notification only within the app without showing it as a push notification. Do the following.

  • Broadcast: Select Silent in Advanced - Notification settings.
  • Flow: In the Send mobile push element, select Silent in the Delivery options - Push notification preferences - Type field.

For more information, refer to the Send Mobile push over Broadcast and the Send Mobile push over Flow sections.

Communication Templates

Use templates to build your communication campaign. Templates are useful for the following reasons.

• You can provide a consistent communication experience to end users.
• Instead of creating a communication from scratch, you can use an existing template and customize it.
• You can learn how to create a communication campaign.

You can either use predefined templates or create your own templates.

Flow templates

The following are some predefined templates and tutorials that you can use to build your Flow campaigns.

• Welcome series: Send a mobile app message to welcome new users to your product or service.
• Login reminder for mobile users: Send a mobile app message to provide the user a login reminder or to authorize access to your app or site.
• Engage new mobile users: Contact your new app users to increase engagement and encourage app usage.
• Engage inactive mobile users: Contact inactive users of your app to encourage them to return and engage.
• Favorite Reminder for mobile users: Remind end users that they have items in their shopping cart and encourage them to complete the purchase.
• Abandoned cart reminder for mobile users: Contact end users who have items in their shopping cart but have still not completed their order.