Conversations
Overview

Conversations

Conversations is Infobip's cloud contact center solution (CCaaS (opens in a new tab)). It allows you to engage in conversations with your customers over some of the most popular industry-standard channels.

Our solution is available either as a web interface or over HTTP API, with the following functionalities:

  • Two-way messaging
  • Conversation threading
  • Conversation management: queue and routing management, agent assignment, resolution management, and history overview.

You can find a detailed Features (opens in a new tab) overview below the introductory video.

The solution includes automated conversations over Chatbots (opens in a new tab) and Flow (opens in a new tab) builder with IVR, broadcast messaging, and customer segmentation. For more details on the automated communication journeys, refer to Flow management (opens in a new tab).

To learn how to connect a customer to the agent using an automated flow, see Infobip's Flow-to-agent (opens in a new tab) and Bot-to-agent. Detailed insight into customer management and segmentation is available over People and People API (opens in a new tab).

Conversation is a thread or container for messages exchanged between the customer and the agent.

Message is either an inbound or outbound message exchanged between an agent and a customer within one conversation.

Features

Omnichannel conversations

Manage contextual conversations across your customers' preferred channels shown below the Features section.

Unified workspace

One workspace to manage all conversational messaging.

User roles

Set up Supervisor and Agent roles and permissions.

Inbound and outbound conversations

Receive inbound messages from customers, assign to agents, and reply with ease. Start a new conversation (opens in a new tab) with a customer on any channel.

History and merging conversations

Easily continue the conversation without asking customers to repeat themselves. Get insight into full conversation history and customer records. Also, select and merge different conversations (opens in a new tab) on the same topic with the same customer.

Customer and agent management

Preview and manage customer data directly from the conversation interface. Organize your contact center teams by assigning the most knowledgeable agents to specific queues to manage conversations in a timely manner.

Tags

Add tags (opens in a new tab) to conversations to categorize them based on topic, product, service, or any other category.

Automations

Use Answers to create bots and automate instant answers to FAQ while agents focus on resolving more complex inquiries. Easily transfer customers from a bot to a real agent.

Queues and routing

Set up conditions to follow business rules to sort messages into an adequate queue for the most effective resolution of customer inquiries.

Performance analytics

Monitor performance and adjust your contact center setup based on the workload and specific topics. Track how your agents utilize their working time through occupancy and engagement rates. Check agent performance and plan for trainings on the spot for most urgent skill gaps. Safeguard customer satisfaction through automated sentiment analysis.

Available Channels

You can also use Calls (Voice and Video) and Social Media (Facebook and Instagram) in Conversations.

Technical specifications

For a greater understanding of Conversations' technical specifications and how to use the feature to suit your needs, see the overview below.

Conversations - Technical specifications diagram

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