Tech Provider Program overview
The Tech Provider Program is an innovative partnership model that enables platforms and Infobip to deliver a robust WhatsApp solution. In this model, platforms act as a WhatsApp service providers, while Infobip (as a Solution Partner) manages WhatsApp messaging services, including everything from the initial setup and onboarding to the continuous maintenance and support.
This high-level introduction outlines the outlines the key business and technical steps required for a successful setup and integration, as well as the end-to-end integration process for Tech Providers to onboard new businesses.
Setup and integration
To start your onboarding as a Tech Provider, there are a couple of setup and integration phase steps you must complete.
This includes:
- Creating a business portfolio and registering as a Meta developer
- Creating a Meta app
- Adding the WhatsApp product
- Completing business verification (opens in a new tab)
- Submitting Meta app for review
- Integrating Infobip with Meta's partner solution
- Embedding Meta's WhatsApp sender registration process
Once you are ready to start, follow our step-by-step setup and integration guide.
Business onboarding process
Once you have completed your setup and integration as a Tech Provider, you can start onboarding new businesses to use the WhatsApp Business Platform. Your users must complete the following steps to begin using WhatsApp Business through your platform.
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Register a business account
- Your users must register a WhatsApp Business Account (WABA) by initiating the sender registration process.
- To do so, they must select the Login with Facebook button on your webpage.
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Complete the sender registration process
- During sender registration, your users will:
- Select or create a Meta business portfolio.
- Register a WhatsApp Business Account (WABA).
- Add and verify a phone number for messaging.
- Accept Meta's Meta's Meta's Platform Terms (opens in a new tab) and Developer Policies (opens in a new tab).
- During sender registration, your users will:
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Post-onboarding experience
- After users complete the registration flow, provide them with a post-onboarding experience that enables them to take further actions to start WhatsApp messaging.
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Guide businesses through Meta's business verification
- To fully operate on the WhatsApp Business Platform, your users must complete the business verification process. Guide your clients through:
- Submitting the required business legal documentation.
- Completing verification steps (opens in a new tab) in the Business Manager account.
- Understanding restrictions on unverified businesses.
- To fully operate on the WhatsApp Business Platform, your users must complete the business verification process. Guide your clients through:
Once verification is completed, the business can start sending and receiving messages at a scale.
Notice for ISVs
All Independent Software Vendors (ISVs) must enroll as Tech Providers with Meta by December 31, 2025, to continue using and offering the WhatsApp channel. This requirement comes from Meta's updated Tech Provider Program.
For more information about the migration, refer to the ISV to Tech Provider Program migration section.