Additional functionality

Identity change

The Identity change feature is a security enhancement that helps prevent messages from being sent to unverified end users, reducing the risk of sending sensitive information to unintended recipients. Available for both hosted and Cloud senders as a chargeable add-on, this feature provides an added layer of protection.

When Identity change is enabled, you receive notifications if an end user's WhatsApp account (MSISDN) may have been transferred to another user. When a potential identity change is detected, outbound messaging to the affected end user is temporarily blocked. This block remains in place until you verify the user's identity outside WhatsApp and acknowledge the change, ensuring secure and verified communication.

With this feature enabled, user identity information is included in every inbound message delivered to your webhook.

The process flow is a follows:

How to enable Identity change:

• Configure a reporting webbook to receive identity notifications.
• For Cloud senders, you can alternatively create a subscription for the WhatsApp channel and IDENTITY_CHANGE event.
• Contact our Support to enable Identity change.

For more information and an example API request, refer to the API documentation (opens in a new tab).

Search functionality for official business account

End users can use the Search function to find your official business account. To enable visibility in Search, follow these steps:

• Go to the WhatsApp Account Manager and activate the Search function.
• Contact our Support.

WhatsApp Payments India and Brazil

WhatsApp Payments enables a seamless, in-app checkout experience for customers to pay for orders or services.

A payment consists of two components: Order details and Order status message. Businesses initiate payments by sending an invoice (order_details) message to the customer, who is then notified of payment status updates through the webhook notifications. Upon receiving payment confirmation, businesses can notify customers of successful transactions through an interactive message (order_status).

The Order details message is an interactive message that includes the same four main components: a header, body, footer, and action. Businesses add all the necessary payment information inside the action component.